EVLN: Jonesin’ for a Fiat 500e Summer photo contest between June 1 through October 31 2013
http://www.surfermag.com/blogs/industry-news/jones-soda-co-and-fiat-photo-contest/ [image] Jones Soda Co. And Fiat Photo Contest By Industry Spy Jun 05 2013 [image http://stwww.surfermag.com/files/2013/06/Natural-Jones-Soda_Bottle-Lineup.jpg ] Winner receives 2013 Fiat 500 & surf lessons with Jones-sponsored pro surfer Brianna Cope SEATTLE, WA – May 31, 2013 – Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, and the FIAT Brand today announced their “Jonesin’ for a Fiat 500e” summer photo contest. The contest is part of a larger integrated marketing campaign for Jones Soda and the FIAT Brand to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer. Between June 1 through October 31, contestants who submit photos of any Fiat 500 model will have a chance to win either a weekly prize or the Grand Prize. Weekly winners will be awarded a Prize Pack of Jones Soda and FIAT Brand merchandise. At the conclusion of the contest, a Grand Prize winner will receive a brand new 2013 Fiat 500 (a 500e if a California resident), surf lessons with Jones-sponsored professional surfer Brianna Cope, and have the winning photo featured on a run of Natural Jones Soda in 2014. Contestants in the U.S. and Canada can enter to win by submitting their qualifying photos using the hashtag #Jonesinforafiat500e through Jones Soda Co.’s official Website, Instagram, Twitter and Facebook pages. Submissions will be judged based on the quality and creativity of the photos. “We recognized that our brand DNA is similar to that of the Fiat Brand: unique, independent, fun and colorful. Both companies are launching healthier versions of our iconic, regular products in the California market, which are Natural Jones Soda and Fiat’s all-electric vehicle, the Fiat 500e,” said Jennifer Cue, CEO, Jones Soda. “This is a fun way for us to connect with our fan base and do what Jones Soda does best, connect with our consumers through photography.” “The sense of excitement that surrounds the launch of the all-new Fiat 500e in California this summer creates a perfect opportunity for us to partner with like-minded brands such as Jones Soda,” said Jason Stoicevich, Head of FIAT Brand North America. “Through fun social media activities, we will capture customer’s attention and one lucky winner will be able to bring home the zero emission Fiat 500e.” Beyond the “Jonesin’ for a Fiat 500e” photo contest this summer, the companies are partnering on event and sampling programs, including a presence at the U.S. Open of Surfing in Huntington Beach, California, in July, where Brianna Cope will be competing and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat USA will have a Fiat dealership sampling program in California and will be collaborating on a range of social media initiatives. The contest is limited to individuals who are legal residents of the fifty (50) United States, the District of Columbia, and residents of Canada (excluding Quebec). Further details on the contest (including the official rules) and other events taking place throughout California in 2013 can be found at www.Jonessoda.com or fiatusa.com. About Natural Jones Soda ... About the Fiat 500e ... [© surfermag.com] http://www.brandchannel.com/home/post/2013/06/04/Fiat-Jones-060413.aspx Fiat, Jones Soda Launch Joint New-Product Promotion by Dale Buss June 4 2013 [image http://www.brandchannel.com/home/image.axd?picture=2013%2f6%2fJones-Fiat-560.jpg ] Sometimes serendipity brings marketers together in a partnership that makes great sense for both. That appears to be what has happened in a California-only linkup between Fiat and Jones Soda. Fancying themselves on the cutting edge of American culture, the two brands were already talking, but when they discovered that Fiat was planning to roll out its new California-only 500e this spring at the same time that Jones was planning to launch distribution of its new Natural Jones Soda in California, a fated promotion took shape. Thus, the newly announced "Jonesin' for a Fiat 500e" summer-photo contest promotion featuring the new all-electric version of the Fiat 500 and the lighter-calorie, reduced-sugar line of new sodas introduced by one of the original boutique-soft-drink brands. They'll be seeking submissions of photos of any Fiat 500 model via social media, partnering in sampling Natural Jones Soda and providing peeks at the 500e at California surfing events and other showcases, and even giving away Natural Jones to visitors to Fiat "studios" in the state. The grand-prize winner of the photo contest will receive surfing lessons, a Fiat 500 (or 500e if a California resident) and his or her winning photo on a run of Natural Jones Soda in 2014. Jones, of course, has long been known for running photos of its customers on its bottle labels. "We had already been talking about working together because as we shared our brand stories, we saw a lot of synergy and were even using thre same word clouds to describe our brands," Casey Hurbis, head of brand communications for Fiat North America, told brandchannel. "They do a fantastic job in social media, also, and we're growing there." Then "lo and behold, we find out (Fiat) is launching a 'healthier' version of their iconic brand, and in California only, at the same time we were going to do that," recalled Jennifer Cue, CEO of Seattle-based Jones Soda. "It was very serendipitous." "We've decided to focus our new product on one market as Fiat has, which is a logical way to launch a new product," Cue told brandchannel. "Of course we chose California for reasons similar to Fiat as well: San Francisco is the biggest electric-vehicle market, and a lot of consumers are much more health-conscious" than other Americans. [© 2001-2013 brandchannel] http://www.mediapost.com/publications/article/201638/fiat-pops-a-cap-with-jones-soda.html#axzz2Vg5dimZZ Fiat Pops A Cap With Jones Soda by Karl Greenberg, Jun 3, 2013 The California cross-promotion touts the new Left Coast-friendly Fiat 500e electric car, and the new Natural SKU of Jones Soda. The theme? "Jonesin’ for a Fiat 500e" ... For all EVLN posts use: http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date Here are today's archive-only EV posts: EVLN: Would you and your neighbour like a ‘free’ electric car? 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