% Have met their CARB quota for the year %

http://wardsauto.com/north-america/fiat-500e-sold-out
[image] Fiat 500e ’Sold Out’
Aaron Foley  Jun 25 2013

[image  
http://wardsauto.com/site-files/wardsauto.com/files/imagecache/large_img/uploads/2013/06/13-fiat-500e-main.jpg
’14 Fiat 500e is Chrysler’s only electric vehicle
]

The California-only vehicle is sold at 28 Fiat dealers in the state,
accounting for more than 10% of its dealer network.

BALTIMORE – Orders for Fiat’s electrified 500 subcompact, available for
retail only in California, have reached full capacity, a top executive says.

“We’re pretty much sold out for the year,” Jason Stoicevich, president and
CEO of the Fiat brand in North America, tells reporters during a media drive
for the newly launched longer-wheelbase 500L, which features a conventional
[ice] powertrain.

Stoicevich, previously director of the brand’s California operations, has
been at the helm of Fiat for just two months, having taking over for Tim
Kuniskis, who moved to president and CEO of the Dodge brand.

“It’s a huge market, import-dominated,” Stoicevich says about California,
which he estimates accounts for 20% of U.S. car sales.

Though the 500e [EV] is based on the veteran Italian compact, its electric
powertrain was developed at Chrysler’s Auburn Hills, MI, headquarters and is
assembled in Mexico.

“The electric-car market is alive and well in California,” Stoicevich says.
There are 28 Fiat dealers in the state, more than 10% of the 205 in the
total U.S. network ...
[© 2013 Penton]



http://www.greencarreports.com/news/1085045_2013-fiat-500e-electric-car-sold-out-in-california
[images] 2013 Fiat 500e Electric Car 'Sold Out' In California
By Viknesh Vijayenthiran  Jun 26 2013

[images  
http://www.greencarreports.com/pictures/1085045_2013-fiat-500e-electric-car-sold-out-in-california_gallery-1#100424914
HI-RES GALLERY: 2013 Fiat 500e electric car, Los Angeles drive event, April
2013
]

Fiat has never hidden the fact that its 500e electric car had been developed
primarily for compliance reasons, thus there was little surprise when it was
announced that sales would be limited to the state of California, at least,
initially.

It looks like Fiat may have reason to speed up plans to offer the 500e in
other states, however, as news that the car is already sold out for the year
has emerged.

The information was revealed by Fiat’s U.S. chief, Jason Stoicevich, who
spoke recently with Ward’s Auto.

Unfortunately, Stoicevich didn’t mention whether he was talking about the
2013 calendar year, which only has six months left to go or whether he means
the upcoming 2014 model year which starts next month and runs until June of
next year.

Additionally, Stoicevich didn’t mention how many examples of the 500e Fiat
had originally planned to sell. The number could be quite low considering
the 500e was developed primarily for compliance reasons.

He did, however, mention that the market for electric cars in California was
doing well, which suggests that volumes for the Fiat 500e may be increased
given the car’s initial success.

As we’ve previously reported, Fiat has a three-part rollout plan for the
500e, with California its first destination, followed by a second phase that
presumably includes the dozen or so other states that use California's
emissions standards.

The question now is one of timing, but given the 500e’s success so far
Fiat’s rollout plan could end up happening sooner rather than later.
[© Green Car Reports]




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