http://grist.org/news/think-you-cant-afford-an-ev-think-again/
Think you can’t afford an EV? Think again 
By Claire Thompson  22 Jul 2013

[image  / Tom Raftery
http://grist.files.wordpress.com/2013/07/happy-ev-driver.jpg
You could be as happy as this guy
]

It’s easy to see the electric car as a symbol of the kind of offbeat elitism
often associated with eco-conscious living — the rich man’s veggie
oil-powered VW bus, if you will. But that could change as the industry
starts going Model T on EVs, making them more affordable for the masses.
Automakers are now offering an array of discount leases and perks that, when
combined with government tax incentives, make EV ownership accessible for a
much broader segment of the population.

Owning an electric vehicle automatically slashes drivers’ fuel costs by as
much as 80 percent. But it’s the up-front cash that presents a barrier to
most prospective buyers, not to mention the lack of widespread charging
infrastructure. Of course, growing ranks of EV drivers would spur the
construction of more charging stations and attract still more electric
converts. But with so few choices on the market, none of them wildly
affordable, it’s hard to get that cycle started.

Until now. The Wall Street Journal reports:

Bronson Beisel, 46, says he was looking last fall for an alternative to
driving his gas-guzzling Ford Expedition sport utility around suburban
Atlanta, when he saw a discounted lease offer for an all-electric Nissan
Leaf. With $1,000 down, Mr. Beisel says he got a two-year lease for total
out-of-pocket payments of $7,009, a deal that reflects a $7,500 federal tax
credit.

As a resident of Georgia, Mr. Beisel is also eligible for a $5,000 subsidy
from the state government. Now, he says, his out-of-pocket costs for 24
months in the Leaf are just over $2,000. Factor in the $200 a month he
reckons he isn’t paying for gasoline to fill up his hulking SUV, and Mr.
Beisel says “suddenly the car puts $2,000 in my pocket.”

Beisel also got a charging station installed at his house for no up-front
cost. He’s spending less than $15 a month so far for the electricity needed
to power the Leaf. That means that, including charging costs, he’s paying no
more than $1,180 a year to drive his EV around town. Compare that to the
$9,000 per year it costs to own and operate a typical gas-powered car.

Beisel compared the deal to “a two-year test drive, free.” Another Leaf
driver is taking that approach literally:

Matt Brooks, a software engineer in Rochester, N.Y., says he decided to
replace a hybrid Prius with a Leaf because the lease was so cheap. He’s
paying $239 a month for 24 months with no money down. Mr. Brooks says he
likes the car, but doesn’t expect to buy it when the lease is done. Used
Leafs are selling below the purchase price written into his lease, he says.

Manufacturers are under pressure to comply with state regulations like
California’s, which requires that by 2018, 4.5 percent of cars sold in the
state be zero-emission vehicles; by 2025, 15 percent. Only the Nissan Leaf
and the Tesla Model S sold more than 1,000 cars during the first quarter
this year. But discount leases like the ones Brooks and Beisel have could
help those numbers rapidly accelerate.

In an effort to ramp up production and lower costs, Nissan is increasingly
manufacturing the Leaf and its pricey battery packs at factories in
Tennessee instead of in Japan (creating American jobs in the process). This
helped drop the 2013 Leaf’s starting price ($28,800) by $6,400 compared to
last year’s model.

Of course, the one major drawback of EVs is that they’re primarily city cars
because most roads still lack charging stations. That’s why many EV owners
still keep a gas guzzler around for out-of-town trips. But one automaker has
a solution to that problem: As part of the $32,500-plus cost of its new 500e
electric, Fiat USA offers 12 days a year of free access to a gas-powered
rental car. So unless you’re planning a truly epic road trip, you don’t need
to own a second car in order to hit the highway.

And hey, if a guy with a name as bro-y as Bronson Beisel, not to mention a
veteran New York cabbie, can proudly pilot an electric car, they’re clearly
not just for highfalutin hippies anymore.
[© 1999-2013 Grist Magazine]




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Here are today's archive-only EV posts:

EVLN: Ecotality monetized its quick charge network
EVLN: I-Miev sold out in the UK
EVLN: Spark-Renault building 42 electric Formula E race cars
EVLN: Why Everybody Loves Tesla
EVLN: Stealthy UPS Delivery Trucks
+
EVLN: A good old-fashioned Plugin price-war


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