Ford Invades Europe With Electrified-Car Strategy

http://www.fleetdirectory.co.uk/news/ford-targets-fleets-with-electric-focus/
Ford targets fleets with electric Focus
By John Simpson  05 September 2013

[image  
http://www.fleetdirectory.co.uk/cms-images/Ford_Focus_Electric_now_on_sale_in_the_UK_Ford_46413-FD.jpg
As few as 25 Focus Electrics will make it to UK roads in 2013
]

Ford has launched its first ever fully electric car in the UK and is hoping
company fleets will be keen to try it out.

The Focus Electric is priced from £33,500 (or £28,500 with the full £5k
plug-in car grant) and in a bid to avoid equipping its entire dealer network
with expensive servicing equipment, the brand hopes companies will acquire a
number of electric Focus models.

It is estimated that just 25 Focus Electrics will make it to UK roads in
2013 with Ford selling the zero-emission model on a case-by-case basis but
mainly to fleet customers.

As few as 25 Focus Electrics will make it to UK roads in 2013

Ford’s debut electric car is powered by a 107kW electric motor, producing
the equivalent of 142PS, around the same as Ford’s 2-litre diesel Focus.

The Focus Electric has a 84mph top speed and a maximum range of 100 miles
but its 23kWh liquid-cooled lithium-ion battery can be recharged from a
standard household 32amp plug socket in three to four hours.

The petrol and diesel-powered Focus remains a popular car amongst fleet
buyers and any businesses tempted by the idea of an electric Focus should be
aware that for £28,500, they could buy a mid spec Nissan Leaf or two entry
level Renault Zoes (£13,995 with £5k grant).

Ever-shrinking CO2

Besides being Ford’s first 100% electric car, the Focus Electric is Ford’s
tenth car to appear in UK showrooms to boast CO2 emissions under 100g/km.

A sub-99g/km, 64mpg Mondeo hybrid is expected to be available from launch
when the long-awaited fifth generation model arrives at the end of 2014.

Barb Samardzich, Vice President of Product Development for Ford of Europe,
said: “Ford is leveraging our global experience and expertise to roll-out a
range of electrified vehicles that offers a wide and compelling power of
choice.

“European customers care deeply about the environment and are increasingly
seeing electrified vehicles as a way of balancing those concerns with a
commitment to car ownership.

“Ford has a proud heritage of making innovative technology available to as
many people as possible and will provide one of the industry’s most
comprehensive ranges of sub-100g/km CO2 cars withthe variety and flexibility
to suit the needs of all our European customers.”
[© 2000-2013 Really Good Domains]



http://www.thegreencarwebsite.co.uk/blog/index.php/2013/09/05/ford-focus-electric-goes-on-uk-sale-from-33500/
Ford Focus Electric goes on UK sale from £33,500  September 05, 2013
The 100%-electric Ford Focus is now available to buy in the UK from £33500
(or £28500 with the Government's full £5k Plug-In Car grant).



http://www.am-online.com/news/2013/9/5/ford-focus-electric-goes-on-sale-in-uk/33569/
Ford Focus Electric goes on sale in UK  05/09/2013
The Ford Focus Electric is now on sale in the UK, complementing the
company's line-up of fuel efficient petrol and diesel powered vehicles.



http://www.earthtechling.com/2013/09/ford-moves-into-europe-with-green-car-strategy/
Ford Moves Into Europe With Green Car Strategy  [2013/09/06]
Ford, seeing good results with its green vehicle strategy in the United
States, moves into Europe with plans for three electrified cars in the ...




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