http://www.nasdaq.com/article/teslas-model-x-paves-way-for-future-growth-cm287135
Tesla's Model X Paves Way For Future Growth
By Chris Ciaccia  October 14, 2013

[image  
http://community.nasdaq.com/uploadedimages/author/chris-ciaccia/chris-ciaccia-10-14-13.jpg
Tesla-X
]

Tesla Motors recently showed off the upcoming Model X at its store in Palo
Alto, Calif. over the weekend. Given the enormous amount of goodwill, and
intense interest in the Model S, the Model X could prove more revolutionary
than originally thought.

I'm Steve Reitmeister with Zacks Investment Research. We're releasing a free
TSLA analysis that forecasts where it's heading in 1-3 months.

This prediction model is worth noting because it nearly triples the market's
average yearly gain.

Prior to the Model S and Tesla Roadster, there were electric cars, namely
the General Motors EV1, Honda EV Plus hatchback, Nissan Altra EV, and Toyota
RAV4 EV. However, due to lack of consumer interest, costs, and gas prices,
those cars never took off. The Model S has proven that there is a market for
electric cars, but the Model X is going into uncharted territories, not only
because it's the second-generation car from a successful electric auto
manufacturer, but the market for electric SUV's is still unknown.

Given the popularity of the Model S, it's reasonable to assume the Model X
will be popular. Sources have said there are already more than 8,000
reservations for the Model X, despite the fact it will not be delivered to
customers until late 2014, with the majority coming in 2015. In a research
note earlier this year, Jefferies analyst Elaine Kwei highlighted how
popular it could be. "Based on early customer indications, TSLA believes the
Model X could be as popular as the Model S (the SUV derivative of a sedan
typically sells approximately half the volume)," Kwei wrote in a research
note earlier this year. "The current production line could be doubled to
80k-100k units."

The version of the Model X that Tesla showed off this past weekend had
slight variances to the prototype from Feb. 2012, including the virtual side
rear view windows (which are used as cameras) being replaced by ones that
are exceptionally similar to the Model S. In addition to that, there are
touch screens on the steering wheel, replacing the buttons from the Model S.

The Model X is getting the majority of Tesla's attention, as CEO Elon Musk
noted on the second-quarter earnings call, saying he and the engineers are
doing a lot to improve the initial design on what we've seen. "For the most
part, our researchers are spending a lot of time personally on the Model X
and trying to get the details right," Musk said on the call I think there
are some things we can do to improve the Model X over the early
demonstration prototype that people have seen. I think there is room to make
it better." Based on what Tesla showed off over the weekend, it looks like
there has been some tweaks to the original prototype, and more is still to
come.

A feature that is sure to increase consumer awareness about it and separate
it from traditional SUV's are the Falcon Wing doors. Instead of opening out
like a traditional door, they open up. Combine that with the performance
Tesla says the SUV will have (going 0 to 60 in less than 5 seconds using the
optional All-Wheel Drive), and it's easy to see why this could be a huge
winner for Tesla.

In a July research note, Deutsche Bank analyst Dan Galves said the Model X
could add another 30,000 units to Tesla's production rate. Judging by the
fact that there may be already as much as 8,000 reservations for a truck
that's still over a year away from being delivered, 30,000 could prove
conservative ...

Given Tesla's remarkable ability thus far to somehow manage to surpass the
hype surrounding itself, its products, and its earnings estimates, the Model
X may be poised to reinvent the electric SUV market before there even is
one.
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