Competitors view & race overhead via helicopter & wireless controls
http://www.thedrum.com/news/2013/12/18/renault-unveils-video-stunt-featuring-giant-scalextric-track-racing Renault unveils video stunt featuring giant Scalextric track racing 18 December 2013 by Ishbel Macleod [video http://www.youtube.com/watch?v=DITjqRmZ7JA Life Size Scalextric with Renault ZOE Electric Cars RenaultUKOfficial· Dec 18, 2013 Two 100% electric Renault ZOEs race on a giant Scalextric track on the streets of London. Discover more about the Renault ZOE at www.renault.co.uk/zoe. This video was filmed in safe conditions on closed roads. ] Renault has unveiled its latest video stunt, showing two electric cars racing on a giant Scalextric track in London. The video, created by Scorch London, and planned by Manning Gottlieb OMD, shows two Zoe models driven by remote control from inside a helicopter following the electric cars above the city. Matt Lamprell, digital brand communications manager at Renault UK, said: “Zoe is an amazing car, so we wanted to come up with a suitably special way to showcase it. The idea of creating a giant Scalextric track on the streets of London was a perfect fit, allowing us to demonstrate Zoe’s dynamism, but also its beauty. The video is something truly memorable and unique.” The video hopes to enjoy similar viral success as Renault’s Clio ‘experiential ad’ earlier this year that saw test drivers activating the fictional “Va Va Voom button” feature in the car to set in motion a ‘too hot for TV’ street performance. “Creating shareable video content has been a key part of our planning and strategy for Renault UK this year,” added Lauren Fisher, senior planner at Manning Gottlieb OMD. “When Scorch London suggested this video stunt, we absolutely had to do it. Not only is it compelling, highly sharable content, it also showcases the exhilarating experience and beauty of the Zoe.” The campaign will be seeded online only by Unruly and BeOn. [© Carnyx Group 2013] http://www.autoblog.com/2013/12/18/renault-zoe-scalextric-london-poll-video/ Renault sets up full-scale Scalextric track in downtown London [w/poll] By Noah Joseph Dec 18th 2013 Renault via YouTube [images http://hss-prod.hss.aol.com/hss/storage/adam/8882aff67a55aa8817c2082b07a40008/scalextric-london.jpg Renault Zoes on full-scale London Scalextric track http://www.autoblog.com/photos/renault-zoe-scalextric-race-through-london/ Gallery ] Racing fans in the UK have been clamoring for the British Grand Prix to move from Silverstone into London proper for years, and that's almost what they'll get in June 2015 when the nascent Formula E series will race around their streets. It'll essentially amount to a full-scale Scalextric track, but though Renault will power all the cars (for the first season at least), the French automaker – which has been betting big on electric vehicles – isn't waiting around that long. In the video below, Renault claims to have set up an actual full-scale Scalextric track around the streets of the British capital, modified a pair of Zoe electric city cars and airlifted a couple of supposed contest winners by helicopter to control the cars remotely. Is the footage real? That's doubtful. But does that make it any less fun to watch? [© 2013 AOL] http://www.worldcarfans.com/113121867693/renault-races-two-zoes-on-a-life-size-scalextric-track Renault races two Zoes on a life-size Scalextric track in London (video) Dec 18th 2013 - According to Renault UK Marketing Director “We really wanted to create something attention-grabbing for our electric vehicle range. Given our passion for ... For all EVLN posts use: http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date Here are today's archive-only EV posts: EVLN: Demark Gets Clever With ABB Dual CHAdeMO & Combo L3 EVSE EVLN: Fiat 500e motor> Wards 10 Best engine list> 2nd-ever EV awarded EVLN: What Makes A Town More Normal Than Others? ... EVs (video) EVLN: Real-Roadster, Driver Explains Tesla EV Life in Hong-Kong.cn EVLN: Once in awhile an EV comes along which just WoWs my socks off + EVLN: ~$18k Low cost bare-bones kit EVs from Switch Vehicles (audio) {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Zoe-EVs-Race-on-Life-Size-Scalextric-Slot-car-Track-video-tp4666836.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
