Energy Economy: 5 Steppenwolfs Per Hour (SPH)

http://www.autoweek.com/article/20131224/carreviews/131219883
Riding the Marrs M1, the hot rod of electric bikes
By: Blake Z. Rong  12/24/2013 

[images  / Blake Z. Rong
http://cdn.autoweek.com/galleryimage/CW/20131217/CARNEWS02/121709994/PH/0/7/Marrs-M1-electric-bicycle.jpg
Marrs M1 electric bicycle - Brad Fanshaw, riding the Marrs bicycle. Photo
by.

http://cdn.autoweek.com/galleryimage/CW/20131217/CARNEWS02/121709994/PH/0/8/Marrs-M1-electric-bicycle.jpg
Easy Rider, the environmentally friendly edition

http://cdn.autoweek.com/galleryimage/CW/20131217/CARNEWS02/121709994/PH/0/9/Marrs-M1-electric-bicycle.jpg
Fanshaw and the author agree to race for pinks

http://cdn.autoweek.com/galleryimage/CW/20131217/CARNEWS02/121709994/PH/0/10/Marrs-M1-electric-bicycle.jpg
Definitely a lot of fun to ride. At $7,500, you pay more for the style.
]

An electric bicycle for the all-American set

Kacy Marrs was working at a Chick-fil-A when he first met Brad Fanshaw three
years ago. Fanshaw is a hot-rodder through and through, an entrepreneur who
partnered with Boyd Coddington and turned that name into custom-car
superstardom. Fanshaw had run the American Bicycle Association and rode
professional BMX before joining a skateboard and clothing company called
Vision. Kacy had moved to Southern California from Alabama, devouring every
motocross track once he got here; as the general manager of his Chick-fil-A,
he was on his way to opening his own franchise when the two paths crossed
over cheap chicken sandwiches.

Brad knew a good idea when he heard one.

Kacy had designed the Marrs M1 electric bicycle in his spare time, then
taught himself to weld and built two prototypes. They tested these for a
year and a half -- through SoCal's "cold" weather and Santa Ana's 100-degree
heat. This was around the time when all those Biker Build-Off shows were
getting popular, said Kacy -- and somehow, it hadn't occurred to either of
them that electric bicycles, the strand cruisers they saw going up and down
the beach, could benefit from such creativity. "Why do electric bikes have
to be stupid?" Marrs said. "Why can't we build something cool?"

Kacy's result looks like an Indian board track racer, a Triumph bobber from
the Nixon administration and possibly a Schwinn Stingray. The springer seat,
in fact, does come from a Triumph bin. The front-leaf spring is achingly
vintage. A solitary rear brake, a hydraulic disc, is more than effective at
stopping the Marrs Cycle's 140 pounds. (Unencumbered by braking filigree,
the front wheel looks massive.) And Kacy has a goal to snap up every
Harley-Davidson kickstarter pedal on eBay: they are painted gold, then
machined to fit.

The bicycle is powered by a brushless 3-phase DC motor, attached to a
48-volt lithium battery. The electrical components come from overseas, but
the frames are built on a jig in a cramped garage in Anaheim that plays host
to Brad's Bonspeed endeavor as well as a 392 Hemi-equipped MOONEYES dragster
that hasn't been started since 1976. The air-cooled battery box is welded
from aluminum by one of Brad's hot-rod connections. In raw, unpainted
aluminum, the cases look rough and sinister.

You sit naturally upright atop the springer seat, which is wide, lumpy and
thinly padded. From ground to handlebar, the bike is a mere 36 inches tall.
The pedals stretch forward almost like a recumbent bicycle. Twist the
throttle, and the bike hums with near-instant speed; the big and wide
motorcycle tires allow for graceful lean-in. Despite the wheelbase, it's
surprisingly agile. The learning curve is nonexistent.

Expect 25 miles of riding on a single charge, said Kacy, which takes 5-8
hours. Pedaling from a standstill is cumbersome, but, at speed, it feels
like powering through on high gear. Kacy has had to ride it home after the
battery ran out.

At 20 mph, it's as fast as Marrs could make it while keeping it classified
as a bicycle. Kacy claims to have reached 60 mph on a downhill stretch of
the PCH, propelled forth by gravity, a 60-volt battery and sheer hubris.

"We should totally take it to the Velodrome, race around," said Brad.
"Electric bicycle racing -- wouldn't that be awesome?"

Since production started in August, Kacy and Brad have sold 10. One went to
Australia. Another went to Thailand. And yet another, with custom
saddlebags, went to London to a man who rides it every day instead of paying
congestion charges on his Aston Martin. James Hetfield of Metallica was the
first to buy one. He loves his. He rides it between concerts and badgers
Kacy about improvements. That kickstand on newer bikes? Hetfield's idea,
possibly. His merely had a detachable stand.

The price of a Marrs M1 is $7,500. For the craftsmanship and the handcrafted
nature, Kacy and Brad think that's fair. "I mean, there's an electric bike
from Germany that costs $50,000," said Brad. "And that's because it's all
carbon fiber!"

If that's too steep for you, then take this to heart: Next year, Kacy and
Brad promise to introduce a new generation of electric bicycle that's half
the price. Expect it to look as polarizing as the M1. Because "...the bikes
you normally see," said Brad, "They're geeky, they have no personality. This
is the hot rod of electric bicycles."

On Sale: Now
Base Price: $7,500
Drivetrain: brushless 3-phase DC motor, 48-volt battery, one-wheel-drive

Curb weight: 140 lbs (with optional 175-lb rider)
0-60: not recommended
Fuel Economy: 5 Steppenwolfs Per Hour (SPH)
Options: headlight, rear fender, saddlebags, custom seat upholstery (TBA);
Steppenwolf's "Born To Be Wild: A Retrospective" ($18.99)
[© 2013 Crain Communications]
...
http://www.marrscycles.com/media/
Marrs Electric Cycles
https://www.facebook.com/marrscycles



[dated]
http://www.gizmag.com/marrs-electric-bicycles/23450/
Marrs M-1 wants to be the Harley of electric bikes
By Ben Coxworth  July 25, 2012  Marrs Cycles

[images  
http://www.gizmag.com/marrs-electric-bicycles/23450/pictures#7
The M-1's smallest battery choice allows a 175-pound (79-kg) rider to travel
up to 20 miles (32 km) on one charge without pedaling

Image Gallery (8 images) - Marrs M-1 electric bicycles are made with an eye
towards hot rods and custom motorcycles

http://images.gizmag.com/inline/marrs-7.jpg
Kacy Marrs on an M-1
]

You know what one of the neat things about electric bicycles is? It’s the
fact that because riders don’t have to rely solely on their own physical
strength to propel the things, manufacturers have the freedom to explore
designs that aren’t centered around keeping the weight down. Case in the
point is the M-1 ebike from Anaheim-based Marrs Cycles – it probably has
more in common with a custom Harley Davidson than with anything put out by
Specialized or Trek.

    The M-1 features a mixture of motorcycle, bicycle, and custom-made
components
    The M-1's top speed is 20 mph (32 km/h)
    Metallica frontman James Hetfield is a Marrs customer

The company was founded by Kacy Marrs, who has a background in riding a
variety of both bicycles and motorcycles. His business partner, Brad
Fanshaw, formerly ran a company that built one-of-a-kind hot rods.

Like Fanshaw’s cars, M-1s are built to order. This means that specs can
differ from bike to bike, depending on what the client wants. Rechargeable
lithium battery packs are used to power a three-phase brushless rear hub
motor. The smallest pack (20 amp hours) reportedly allows a 175-pound
(79-kg) rider to travel up to 20 miles (32 km) on one charge without
pedaling.

The bike’s top motorized speed is 20 mph (32 km/h) – anything faster, and it
couldn’t legally be classed as an electric bicycle in the U.S. That said,
Marrs told us that his company has built personal test bikes that exceed
that speed. In the photo below, for instance, he was reportedly traveling at
approximately 30 mph (48 km/h).
Kacy Marrs on an M-1

M-1s weigh in at about 140 pounds (63.5 kg) and are available in a number of
frame colors and wood veneer types – Metallica frontman James Hetfield is
apparently getting one made with cherry wood. Frames are made from 4130
chromoly steel, while the components are a mixture of high-end motorcycle,
bicycle, and custom-made parts. It’s mainly those parts that put the bikes
in the price range of ... well, of rock stars, or at least people who aren't
on a tight budget. Expect to pay a minimum of US$7,000 if you want one for
yourself.

“This price is due to the high quality authentic motorcycle components we
use and the labor involved in building our components,” Marrs said. “There
is no other company that builds anything as close to a motorcycle while
still allowing the product to fall under the electric bicycle category.”
[© Gizmag 2014]




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