http://wallstcheatsheet.com/stocks/bmw-has-two-surprises-for-fans-of-the-i3.html/?a=viewall
BMW Has Two Surprises for Fans of the i3
by Justin Lloyd-Miller  January 20, 2014

[image  
http://images.wallstcheatsheet.com/wp-content/uploads/2014/01/BMWi3Driving-e1389622716968.jpg
BMW i3 Driving

http://images.wallstcheatsheet.com/wp-content/uploads/2014/01/BMWi3Rear-e1389892488173.jpg
BMW i3 Rear
]

The BMW i3 was a big move for the brand, as the German firm felt that its
first all-electric vehicle deserved its own sub-brand, which it shares with
the i8. However, BMW going to wait around to see the i3 and i8 play it out;
the company is reportedly already hard at work building “something a little
bigger, maybe a little more range, relative to the i3,” according to BMW’s
head of electric vehicle operations and strategy, Jacob Harb. That would
imply that the company is building an “i5,” if the numeric system on its
conventional vehicles is any indication. Harb will be traveling to Munich to
”start the discussions further” with BMW’s upper echelons regarding the
company’s next round of electric vehicles, Autoblog Green reported.

While that’s happening, BMW’s initial Active E program — in which customers
were able to lease an electric-powered 1 series — is ending. This means that
those leasing the electric cars will need to move on to other vehicles, and
an ”overwhelming majority” of them have expressed interest in moving to
BMW’s i3.

“As a thank you to them for being part of this broad journey with us,” BMW
will roll out the i3 Electronaut Edition, accounting for the first cars to
roll off the assembly line. Harb declined to say what would be different
about the special editions, but he acknowledged that the “options and
features” would help distinguish the car from the outside.

Though the i3 — which has taken some heat for its unusual looks from BMW
fans and enthusiasts — is already available in Europe, the U.S.-spec models
likely won’t reach American shores until March. As for demand, Harb isn’t
concerned. ”We expected that demand would be pretty high in the United
States so we have already started to explore what we need to do to get more
volume,” Harb said. The i3 is expected to cost $41,350 at base, which is
about on par for BMW, but high above its EV competition, save for Tesla’s
Model S.

“From an infrastructure standpoint, we benefited a lot from the Mini E and
the Active E,” Harb told Autoblog. “I always use a ‘crawl, walk, run’
analogy. So, it was crawl with the Mini E — there wasn’t even J1772 then,
there wasn’t even a uniform format for public charging — and we cut our
teeth with the Mini E and streamlined it with the Active E, rolling out a
home solar unit and embraced that true EV lifestyle, and with i, now we
run.”
[© 2013 Wall St. Cheat Sheet]




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