% Why do we need dealerships again?!? %

http://ecomento.com/2014/04/03/bmw-i3-dealers-accused-of-profiteering-following-high-demand/
BMW i3 dealers accused of profiteering following high demand
April 3, 2014 – Stephen Edelstein  Transport Evolved

[image  
http://ecomento.com/wp-content/uploads/2014/04/bmw-i3-prices.jpg
bmw-i3-prices
]

It seems every time a desirable car arrives in showrooms in low numbers,
some dealers get greedy and decide to jack up the price.

The 2014 BMW i3 electric car is the latest victim of price gouging,
according to Transport Evolved.

The website cites the story of BMW customer Jack Spratt – one of the
original “electronauts” who participated in the ActiveE lease program – who
says his local dealer is shaking him down. In a Facebook post, Spratt said
the dealer was adding extra equipment that customers don’t necessarily want
and raising the price beyond the MSRP.

All electronauts are entitled to a special-edition i3, but Spratt claims his
dealer is adding even more optional extras on top of that while preventing
customers from opting out. The electronaut package is being offered free to
returning ActiveE customers, but some dealers are even reportedly adding it
to customer invoices.

Spratt told Transport Evolved that electronauts have “special powers” to
complain about these abuses. Most have likely developed close relationships
with BMW officials after being involved in what was essentially a beta test
of electric-car technology with the ActiveE.

However, new customers are on their own and thus vulnerable to price
gouging. Many dealers are reportedly marking up i3 leases by $3,000 to
$5,000.

In addition, non-electronauts will only be able to order one trim level for
the three months the i3 is on sale. Since the beginning or March, BMW has
only been taking orders for the Launch Edition model - essentially a loaded
i3 with the top trim package and many options. Production of other i3 trim
levels begins in May.

Demand for the i3 has been strong, with six-month waiting lists and more
than 100,000 test drives booked. Hopefully the indiscretion of individual
dealers won’t dampen the public’s enthusiasm for this novel electric car.
[© ecomento.com]
...
http://transportevolved.com/2014/04/01/price-gouging-returns-dealers-add-manufacturer-extras-bmw-i3/
Price Gouging Returns As Dealers Add Manufacturer Extras To BMW i3
April 1, 2014
...
https://www.facebook.com/groups/239198747743/
BMW ActiveE (must login to facebook to view)




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