http://www.thenorthernecho.co.uk/business/news/11131959.Nissan_powers_on_as_electric_car_sales_soar/
Sunderland firm says motorists are turning to Leaf hatchback
8th April 2014 

[image] A Nissan Leaf, pictured at the company's Sunderland plant

NISSAN has lauded its groundbreaking electric vehicle after shattering a
sales record.

The Sunderland firm says drivers are turning to its all-electric Leaf
hatchback after seeing 630 UK sales in March.

The figure was nearly double the 332 models it sold in September, and 155
per cent higher than the 247 Leafs it sold in March last year.

The improvement helped the Japanese firm sell 898 electric vehicles in the
first quarter of 2014, which was a 47 per cent rise on the 612 in the same
period of 2013.

Earlier this year, Nissan made a special edition Leaf to celebrate 100,000
global sales and the vehicle is also a major success in Norway, becoming the
country's third-most sold passenger car.

The record came as the car maker revealed a four-year agreement to sponsor
Europe's flagship club football tournament.

The company, which employs 7,000 North-East workers, will replace rival Ford
as sponsor of the UEFA Champions League next season, in a deal believed to
be worth more than £45m a year.

James Wright, Nissan GB managing director, said motorists were beginning to
see the benefits of the Leaf.

Nissan Motor GB, said: “The continued success of the Nissan Leaf comes as no
surprise to those of us who have been involved with its development.

“It has blazed a trail and still leads the way.

“As it becomes an increasingly familiar sight on the nation's roads, word of
mouth is spreading, and more and more drivers are being won over.”

Nissan started production of its Leaf at Sunderland a year ago, with Prime
Minister David Cameron formally setting the production line rolling.

More than 13,000 of the electric vehicles have now been built in the region,
with Nissan setting aside £420m to equip its plant to produce up to 50,000
Leafs a year, employing 560 workers.

As part of its Champions League deal, Nissan will hold extensive rights to
advertise at matches and pre-match training sessions, as well as media and
hospitality events.

Bosses said the move, which will see the company's name displayed at famous
stadiums, including Real Madrid's Santiago Bernabéu and Bayern Munich's
Allianz Arena, would raise its profile in Europe.

Roel de Vries, Nissan's corporate vice president and global head of
marketing and communications, added: “Europe's best football competition
will be an important global platform for us.” 
[© thenorthernecho.co.uk]




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