[reference
http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-BMW-Increasing-i3-EV-Production-Why-The-i3-Looks-So-Strange-tp4669147.html
]

There have been a few announcements of BMW increasing their i3
production over the last several months. But some of the i3 newswires
are more interested in the i3 with the plug-in-hybrid option (ice
on-board), than the EV version.

>From what I see sieving through all the newswires each day, the media
interest for the BMW i3 is just about as high as for the Kia Soul EV.

Clearly BMW's management is much more i3 committed than Fiat is about
their 500e model. Odd though, the Fiat 500e ads are quite good. I have
not seen an i3 tv ad yet. Perhaps there is so much i3 media interest,
BMW may not see a need for a tv ad at this time.
 
But tonight I posted a tv ad for the Soul EV that was shown in S. Korea
http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Kia-Soul-EV-Calls-On-Electric-Robodog-Power-video-tp4669146.html

I think an English version shown on N. American TV would be a good idea.


{brucedp.150m.com}



-
On Wed, Apr 23, 2014, at 03:57 AM, rustybkts wrote:
> Interesting that BMW are increasing the production of their first proper
> EV
> (which will bring it into profit at some stage) and the boss of Fiat
> bemoans
> that his very pretty and saleable EV is sold at a loss.
> 
> Could it have anything to do with the low quantity I wonder? 
> --

-- 
http://www.fastmail.fm - Faster than the air-speed velocity of an
                          unladen european swallow

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