Why is it that Fiat Chrysler CEO Sergio Marchionne seems to go on so much
about how much he is losing from each 500e when it gets so much praise?
I remember not so long ago that all new ICE models used to be advertised
with a statement noting the hundreds of millions spent developing it.

I doubt the 500e needed too much spending to create it and I cannot believe
that the extra cell pack, motor, gearbox and charger etc would cost too much
more than the EV sell price and certainly not $14.000 more for each one
unless he is rolling the development costs into each one.

Try selling them into all the other markets Mr Marchionne and reap the
benefits of quantity savings that as a manufacturer he knows very well.

Its funny isn't it that some CEO's see the future and others are hooked on
oil.



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