It's the first 5 meters that count ... in a sprint from a red light

http://www.autonet.ca/en/2014/07/10/smart-fortwo-electric-goes-drag-racing
Smart Fortwo EV goes drag racing
July 10, 2014

[image  
http://storage.autonet.ca/v1/dynamic_resize/sws_path/autonet-prod-content/1288377156919_WIDESCREEN.jpg?quality=80&size=638x&stmp=1405008275417&clip=0
Smart Fortwo electric goes drag racing


video
http://www.youtube.com/watch?feature=player_embedded&v=b1iJJZfB7i0
smart electric drive drag race 
smart Canada Jun 30, 2014 
The smart fortwo electric drive is a champion of urban mobility. But is it a
champion of the drag strip? Against some of the fastest cars in the city?!
Well, there's only one way to find out. For more information on the smart
fortwo electric drive visit thesmartcityproject.ca
]

This year Smart is at it again. This time it's the Fortwo electric drive
finding itself on the drag strip against three high-performance vehicles
including a Ford Mustang and Porsche Boxster. Smart shows the Fortwo
electric get demolished each time, and it's not even close. 

In this day and age, advertisement creativity is essential. Smart has always
been known for its unique campaigns, and it's not afraid to showcase what
its cars can or cannot do. This time last year, Smart unveiled a video with
the Smart Fortwo failing at every off-road mission, but flourishing through
the city streets.

This year Smart is at it again. This time it's the Fortwo electric drive
finding itself on the drag strip against three high-performance vehicles
including a Ford Mustang and Porsche Boxster. Smart shows the Fortwo
electric get demolished each time, and it's not even close.

However, the video takes a turn in the end, focusing on the start of each
race where the Smart Fortwo beats all three competitors in the first five
metres. The aim of the advertisement is centred around the Smart Fortwo
being a city car and how the vehicle works best in its element. Under busy
city traffic, the Smart can get you past those parked cars on the right side
of the road, as well as those other drivers who are simply on a slow day
trip. And it goes without saying how easily a Smart Fortwo can fit in the
smallest of parking spots.

The advertisement is clever considering it's hard to find any open roads in
today's congested city streets. The Smart Fortwo takes on a big advantage in
the first five metres, thanks to all of its torque being available
immediately upon acceleration.

The Smart Fortwo is currently in its third-generation and is offered in
electric drive coupé and cabriolet form, starting at $26,990 for the coupé.
More information can be found at Smart's official website:
thesmartcityproject.ca.
[© autonet.ca]
...
http://www.canadianmanufacturing.com/sustainability/all-electric-smart-fortwo-is-a-porsche-killer-in-the-city-video-138877/
Ad campaign shows fortwoED lining up against Porsche for a drag race




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