http://www.popherald.com/news/2014/08/2878/newspaper-open-letter-elon-musk-tesla.html
CEO Elon Musk tweets open letter advertisement from Tesla Motors fans
August 25, 2014  by: Raphael Labuguen

[image  
https://pbs.twimg.com/media/BvtJ8qZCEAAGVsG.jpg
(letter) View image on Twitter


tweet
https://twitter.com/elonmusk/statuses/503077090803986432
Elon Musk @elonmusk
Ad taken out in Palo Alto Daily by two Model S owners is right. Many of the
suggestions will be implemented soon.
12:11 AM - 23 Aug 2014
]

How to get noticed by a rich CEO in Silicon Valley?

Apart from tweeting and tagging him, and sending multiple e-mails to his
already-spammed mailbox, there’s a newly proven, and effective way to voice
out your opinion on how to improve a product — but this method is only
applicable to people with some spare cash to pay for a local newspaper’s
full-page advertisement.

Here’s the proof, happy New York Tesla customers paid the Palo Alto local
newspaper’s full-page ad spot only to get the attention of Tesla’s CEO Elon
Musk. The $11.7 Billion-worth tech expert confirmed that he saw and read the
advertisement by posting a tweet last Saturday.

“Automotive visionary, open letter to Elon Musk,” the full-page ad’s header
said.

“Thank you for building the great American car. The Tesla introduces fun,
comfort and advanced reliability into a phenomenal driving experience,” said
the letter from unnamed people self-described as “two VERY highly satisfied
owners from Southold, New York.”

Of course, the main highlight of the advertisement is the list of few
requests and recommendations from the two on how to improve the electric
car.

Some of the appeals were blind-spot monitors, new stylish coffee cup holder,
running more ads about Tesla and so much more — including this one (my
favorite): Resizing the sun visor to “accommodate short drivers.”

Musk said “many” of the suggestions will be added soon. My money is on the
coffee cup holder.
[© popherald.com]



http://www.mercurynews.com/peninsula/ci_26403837/two-highly-satisfied-tesla-owners-get-elon-musks
Two 'highly satisfied' Tesla owners get Elon Musk's attention and nationwide
publicity from newspaper ad
By Bonnie Eslinger  08/25/2014

When Long Island resident Richard Manfredi decided to buy full-page ads in
The Daily News and another Palo Alto newspaper in the form of an open letter
to Elon Musk, he didn't expect to get a reply from the Tesla Motors CEO. But
he wasn't surprised.

"The man's responsive to John Q. Public," said Manfredi, who lives in
Southold, N.Y. "I'm just an ordinary man who bought his car and loves it."

His ad, which ran Friday in both The Daily News and the Palo Alto Weekly,
calls Musk an "Automotive Visionary" and thanks him for "building the great
American car."

Along with the flattery, Manfredi threw in some recommendations for future
models -- seven of them, in fact. Voice-activated phone dialing would be
nice, as would some blind-spot monitors and sound sensors. And, oh yes,
bringing the cup holder forward would be good, too.

Instead of using his name and that of his wife's -- each owns a Tesla Model
S sedan -- he signed the letter-ad "two VERY highly satisfied Tesla owners
from Southold, New York."

In a message he tweeted to 863,000 followers on Sunday, Musk wrote: "Ad
taken out in Palo Alto Daily by two Model S owners is right. Many of the
suggestions will be implemented soon."

The message from the billionaire entrepreneur made a lot of headlines,
including such publications as the Christian Science Monitor, Popular
Mechanic, Market Watch and Huffington Post, and by Monday it was retweeted
by almost 1,500 people.

Manfredi was astounded by all the media buzz.

"It's Mr. Musk that created the news, not me," said Manfredi, who declined
to state his occupation but proudly described himself as an
environmentalist. "It's all over the place."

Manfredi told The Daily News on Monday that when he went to buy a car in
2012 he wasn't planning to buy an electric vehicle. Instead, he ordered a
brand new 2013 Lexus Hybrid 2013. But shortly afterward, he popped into a
Tesla showroom in Long Island and fell in love with the Model S.

"I put my deposit down, having already ordered the Lexus," Manfredi said.

Although he's "not much of a driver," Manfredi said he kept the hybrid for
longer trips when electric battery chargers may be unavailable, but drives
the Tesla most of the time.

"The Lexus has a little over 2,000 miles, the Tesla has 20,000. That will
tell you what car I like to drive," he said. "It's the most fun, most
exciting car to drive."

And soon he'll have another.

Manfredi said he's already put down a deposit on the Tesla Model X SUV,
slated to be launched next year. That's part of the reason he took out the
ad, hoping that the next model will be a little more perfect.

"They weren't big deals," Manfredi said about the recommendations. "I
thought maybe some of the engineers would see it."

Manfredi said he's glad Tesla is getting some publicity from the ads,
because he would like to see more environmentally friendly vehicles on the
road. In fact, his seventh suggestion is for Tesla to take out more media
ads promoting its products.

"I'm hoping the electric car really catches on," Manfredi said.

A spokeswoman for Tesla, Alexis Georgeson, said in an email Monday that the
company is "fortunate to have such passionate customers."
[© 2014 San Jose Mercury News]
...
http://www.treehugger.com/cars/2-tesla-owners-take-full-page-ad-ask-new-features-elon-musk-says-hell-do-it.html
2 Tesla owners take full-page ad to ask for new features, Elon Musk says
he'll do it
by Michael Graham Richard  August 25, 2014





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