http://green.autoblog.com/2014/10/02/ghosn-we-are-getting-there-on-making-nissan-leaf-profitable/
Ghosn: 'We are getting there' on making Nissan Leaf profitable
By Sebastian Blanco  Oct 2nd 2014

[images]

 CEO Says The Tide Is Turning 

 After 19 months in a row of record sales in the US, the money picture for
the Nissan Leaf is steadily improving. To date (well, until the end of
September), Nissan has sold 63,944 Leaf EVs in the US and a total of around
140,000 globally. The company produces the electric vehicle in three
countries: Japan, the UK and the US and has sold more standard passenger EVs
than any other automaker. Add all that up and you get to an EV that is just
about to be profitable.

"We are getting into positive, which is good for this technology." – Carlos
Ghosn

 At least, it is according to Carlos Ghosn, the CEO of Renault-Nissan, who
spoke to reporters at that Paris Motor Show this week. "We are getting there
[to Leaf profitability]," Ghosn told Automotive News. "Are we amortizing and
depreciating everything we have spent? No. But if you look at margin of
profit – the direct cost of the car and the revenue of the car – we are
getting into positive, which is good for this technology."

 Automakers are notoriously closemouthed when it comes to sharing specifics
about the higher cost of alternative vehicle technologies compared to
standard ICE vehicles. Still, statements like this – as well as a knowledge
about how long it took Toyota to make money from the Prius and overall
industry amortization – show that Nissan could well be sitting pretty when
it comes to keeping EVs around for the long term. Given some of the other
news we've heard recently, it's got to be nice to have some stability.
[© green.autoblog.com]




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