% Locals bitter they did not benefit from the EV-boom they thought they had
bought into> they will have long unhappy memories about EVs %

http://www.elkharttruth.com/hometown/2014/10/12/What-happened-to-the-electric-car-industry-in-Elkhart-County-after-the-Great-Recession-5-years-later-project.html
What happened to the electric car industry in Elkhart County after the Great
Recession?
Tim Vandenack Oct. 12, 2014

[images  
http://www.elkharttruth.com/image/2014/09/12/0913-ElectricCar2-JTK-1.jpg
Elkhart city mechanic Ted Barnes exits one of the city's two Think electric
cars out of the central garage Thursday Sept. 11, 2014. Barnes thinks that
electric cars are the car of the future. "My grandfather drove mules and my
granddaughter will drive on of these," Barnes said. Proposals to manufacture
such autos here, though, haven't fared to well. (J. Tyler Klassen / The
Elkhart Truth)

http://www.elkharttruth.com/image/2011/02/12/975x800/THINK-NWS-JFS-0211-jpg.jpg
Elkhart Mayor Dick Moore makes a few brief comments standing in front of a
Think car on Feb. 11, 2011. The city acquired the electric car amid the
company's plans to build a plant here. Those plans never materialized,
though the city still has the car. (By Jennifer Shephard/The Elkhart Truth)
]

In 2009 and 2010, three electric car initiatives emerged — from EMC,
Navistar and Think — and then fizzled. As part of the 5 years later project,
here’s an explanation for why and how they failed. 

ELKHART — Ed Neufeldt had big dreams.

The electric vehicle industry, he hoped, would shoot him to the big time,
pull him from the ranks of the working class.

"I really thought it was going to go,” he now says.

Back in 2009, as Elkhart County wrestled with the Great Recession, a
potential golden egg plopped into the community’s lap: electric vehicles. 

Wil Cashen, the Mishawaka-born chief executive of a blossoming electric car
company, left his new home in California, and on May 14, announced a plan at
a Wakarusa press conference.

As then-Gov. Mitch Daniels stood at his side, he told the crowd that his
company, Electric Motors Corp., or EMC, would make electric trucks and
recreational vehicles, creating 1,600 jobs by 2012.

Jobs? Sixteen hundred of them? 

In the depths of the recession, in a place where unemployment hovered around
20 percent, that was a burst of hope amid the blackness of mounting job
losses.

For Neufeldt, who gained a measure of fame after introducing President
Barack Obama when he spoke at Concord High School Feb. 9, 2009, it was even
more. Cashen offered the Wakarusa man a job as EMC’s spokesman. Neufeldt, a
32-year veteran of the recently shuttered Monaco Coach Corp. RV maker,
accepted.

Cashen said he’d “make me a millionaire,” Neufeldt remembered.

As part of his tasks, he’d travel to Washington, D.C., promoting the green
energy along the way, and meet with Obama to bolster the case for electric
cars.

Daniels said during the EMC announcement that the date would go down in
history.

"Years from now, when somebody's child says, 'Daddy, what's this big
recession of 2008-09 and how did we get out of it?' those of us here today
will say, 'Well, it all started on a day in May in Wakarusa,’“ Daniels said.

Things didn’t exactly pan out that way.

With all Elkhart County watching, the company’s grand schemes for Elkhart
faded, underscoring the difficulty of what was and still is, five years
later, a central goal among economic boosters: to diversify the local
economy beyond such heavy reliance on the RV sector.

Cashen was eventually ousted from EMC’s Elkhart projects and returned to
California. Neufeldt now works four part-time jobs to get by and speaks
ruefully about how things fizzled. The EMC post "started as a paid
position,” Neufeldt said. But eventually the money stopped flowing, and he
later became more of a maintenance man for the company’s idle buildings. 

“I ended up cleaning the buildings instead of being spokesman.”

HARD-EARNED WISDOM

Neufeldt wasn’t the only one who felt like he’d lost something he never
really had. When many were down and out, the talk of electric cars bolstered
the hope-starved community.

John Letherman, head of the Elkhart County Council and a local economic
booster, said the proposals from places like EMC gained enough traction that
they were hard not to believe in.

Two other splashy electric auto proposals also emerged during the depths of
the recession, from companies called Think and Navistar, only to wither on
the vine. Obama visited Wakarusa on Aug. 5, 2009, when he announced Navistar
would get $39.2 million in federal grant funding to build electric delivery
trucks, creating perhaps 700 jobs.

“It gave us hope and at a time that we weren’t seeing anything,” said
Dorinda Heiden-Guss, president of the Economic Development Corp. of Elkhart
County, who is tasked with promoting business expansion here. “I’d say
that’s the silver lining.”

To read The Elkhart Truth’s coverage at the time, electric cars were going
to shoot Elkhart County to the stars, maybe beyond. Given the RV
manufacturing here, making electric cars wasn’t such a theoretical stretch,
but it was different enough that the industry wouldn’t be subject to the
same forces that make the RV sector rise and fall. Shipments for RVs, by the
way, slid by 58 percent between 2006 and 2009.

Gov. Daniels returned to Elkhart on Jan. 5, 2010, for the grand announcement
that Think North America, a subsidiary of Norwegian electric car maker Think
Global, would make electric cars at a plant on Magnum Drive. The facility,
officials said at the time, would eventually employ 400 people.

He echoed the same message he gave more than a year before in Wakarusa.

"This is a huge positive, a huge moment for our state," Daniels said at the
time. "This may well be the defining new technology in transportation."

But without fanfare, the grand dreams fell flat, and Elkhart County moved
on. 

Think was bought out by a Russian investor, and the plant here went quiet.
The city of Elkhart still has two Think cars, one used by city code
enforcement officials and the other by the city auto maintenance crew. 

During the same time, Cashen was pushed out of EMC, then the company left
Elkhart County altogether and scaled back operations. Navistar scaled back
its electric truck plans, putting a focus, instead, on natural gas-powered
vehicles.

Letherman suspects the grand proposals didn’t materialize as advertised, at
least in part, because the companies were so dependent on federal money,
which didn’t materialize in the desired quantities. That’s at least what he
saw happen with the Think proposal.

“Once we pierced through all the razzle-dazzle, they were just waiting on a
check from the (U.S.) Department of Transportation too,” Letherman said.

Perfecting the technology for the batteries that electric cars use also
proved to be a daunting challenge, Heiden-Guss said.

These days, Cashen, reached by phone in California, thinks electric cars are
“still going to be a ways off.” Cashen now lives in Beverly Hills and
operates the nonprofit Tesla Foundation Group, a group that promotes
innovation in business. “I feel so sad that anything like this happened.”

Looking back, Cashen said his intentions here were on the up-and-up, spurred
by the hard economic times in Elkhart County.

“I came back, and I thought I would get a whole company going,” he said. “A
completely selfless move.”

He ended up losing plenty of his own money and spoke bitterly of how the EMC
proposal eventually floundered.

Nappanee Mayor Larry Thompson, who backed the original EMC plans, takes it
all in stride. No, the electric car industry didn’t take off in Elkhart
County. “But what (Cashen) did do is kind of change our attitude, and he
positioned us to look to the future,” Thompson said.

Cashen spurred the community to dig deep, to search for fixes to escape the
stranglehold of the recession. Nappanee ended up surviving, and the mayor
points out that most industrial space in the city is now filled, with talk
afoot of creating more given strong demand.

Electric car manufacturing “hasn’t happened, but it was quite an
experience,” Thompson said. “We learned some lessons and we moved on.”
[© Truth]



http://green.autoblog.com/2014/10/16/how-evs-changed-and-didnt-change-elkhart-in/
How EVs changed, and didn't change, Elkhart, IN
By  Danny King  Oct 16th 2014

[images   / Copyright 2014 Sebastian Blanco / AOL
http://o.aolcdn.com/hss/storage/midas/48e06443b4ea5076e346c1228bdc23f6/200929663/think.png
Think electric-vehicle factory in Elkhart, IN

http://green.autoblog.com/photos/think-city-production-facility-in-elkhart-indiana/#photo-103918/
]

Two stinking electric vehicles. That's what Elkhart, IN, has to show for the
trio of electric-vehicle makers that were going to create thousands of jobs
in town during the past decade but ultimately went bust, the Elkhart Truth
reports. Of course, the real "truth" is a little more complicated than that.

Electric Motors Corp. (EMC), Navistar and Think all announced big plans to
take a town whose receding RV manufacturing industry left it with a
20-percent unemployment rate and put it at the forefront of electric-vehicle
manufacturing in the US. President Barack Obama even visited Elkhart in 2009
when Navistar received $39.2 million in federal grants for electric delivery
truck manufacturing. And, in late 2010, the local Think factory was
assembling 20 electric vehicles a day, though most of those parts were
actually made in countries such as Finland and Turkey.

But then came the dark times, and the companies all lacked the funds to
support production once the grants ran out. By 2011, Think parent Think
Global had filed for bankruptcy for a second time, while Navistar's switch
over to natural-gas vehicle production didn't take, either. Now, the town,
which is about 150 miles north of Indianapolis and about 110 miles east of
Chicago, has little to show – except fot two Think EVs that are used by the
municipal government.
[© 2014 AOL]




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Tesla Model X Release Date Delayed

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