http://www.theguardian.com/tv-and-radio/2014/nov/08/renault-zoe-thats-entertainment-advert The new Renault Zoe advert Graeme Virtue 8 November 2014
[video https://www.youtube.com/watch?v=NZida6hy_f8 Discover the New Renault ZOE Renault UK Oct 23, 2014 Title: All Is Calm Artist: Whinnie Williams Song: That's Entertainment ] ‘The latest Renault Zoe campaign sucks the venom out of That’s Entertainment like a nuclear-powered Dyson’ Kicked-in phone boxes, ripped-up concrete, wailing police sirens … That’s Entertainment isn’t so much a pop song as a slideshow of curdled urban vignettes, as if Paul Weller had been commissioned to write the origin story of Broken Britain. Yet for all the barely suppressed anger, it’s also a Jam track that’s unusually almost entirely played on acoustic guitar. Going unplugged should have inoculated the song from the current pandemic of gauzily acoustic covers that soundtrack adverts at Christmas and beyond, mutating familiar hits into lullaby bubblebath. No such luck. The latest Renault Zoe campaign – spotlighting the veteran carmaker’s flagship 100% electric vehicle – sucks the venom out of That’s Entertainment like a nuclear-powered Dyson. After the first few harp arpeggios, it’s clear they’ve gone full sugarplum. Adding insult to infamy, the inspiration-starved creatives also strip-mine Weller’s lyrics for storyboarding purposes. In a montage, a Zoe-driving dude with the blandly handsome features of a video game’s default avatar faces a gauntlet of chaotic streets crammed with volatile citizens. Navigating this urban centre as it teeters on the brink of societal collapse is a breeze for PS4 man thanks to his eerily silent and impressively soundproofed supermini. Here the Zoe is positioned as part-flotation tank, part-escape capsule. That seems to fatally misjudge the target market: if you’re buying an electric car, you’re pretty serious about wanting to save the planet, rather than looking for selfish ways to insulate yourself from it. Despite all the Zoe’s innovations in battery technology, it falls a bit flat. [© theguardian.com] For EVLN posts use: http://evdl.org/evln/ http://www.evdl.org/archive/index.html#nabble+template%2FNamlServlet.jtp%3Fmacro%3Dsearch_page%26node%3D413529%26query%3DEVLN%2Bbrucedp2%26days%3D0%26sort%3Ddate http://www.businesscarmanager.co.uk/scotland-best-electric-car-clubs/ Scotland best for electric car clubs http://www.digitaljournal.com/pr/2322264 Airwheel self-balancing unicycle: attempt to rock the world http://patch.com/california/palmdesert/palm-desert-celebrates-debut-new-electric-vehicle-charging-stations Palm Desert CA wisely installs 8 L2 EVSE where drivers want to go + EVLN: OR's Oberg wins 1st U.S. e-golf EV w/ $41,400 bid {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-New-Renault-Zoe-EV-ad-video-tp4672635.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
