% I more likely watch the automotive ads on TV than the actual program,
looking for when EVs are shown.

During a mid-day PST program schedule a VW ad has the egolf EV as part of a
line up of their vehicles, all in a dash to the automotive-show podium (each
racing to show themselves off to the public first). Amongst those vehicles,
and not taking a back-row, is the egolf EV.

[video
http://www.youtube.com/watch?v=2kf9sBa8a_U
The all-new Volkswagen Golf family stars in “Podium Race” Commercial
how Nov 25, 2014
]

6 seconds into this 24 second video, the driver runs to the rear of the
egolf to unplug the L2 j1772 coupler, and dashes without any
its-electric-so-it-is-different muss, and just-as-strongly competes with the
three other VW ice models shown.

IMO this is the way all EV ads should be: just as good / just as worthy as
their other models/vehicles.
I especially like the unbiased effort to NOT point out it is Electric
so-it-is-different like all the other video ads I have seen. In some cases,
automakers do that to the point of making the public not-want the EV
(because it is different = so whomever drives one is weird or odd). %




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