https://transportevolved.com/2015/05/26/tesla-motors-goes-mobile-with-funky-shipping-container-road-going-shop/ Tesla Motors Goes Mobile With Funky, Perfectly-Formed Shipping Container ‘Pop-Up’ Shops By Nikki Gordon-Bloomfield May 26, 2015
[images https://transportevolved.com/wp-content/uploads/2015/05/Tesla-Motors-Popup-Shop3-e1432656371229-938x535.jpg https://transportevolved.com/wp-content/uploads/2015/05/Tesla-Motors-Popup-Shop1-700x467.jpg The Tesla pop up shop has everything you'd expect from a full-size store. https://transportevolved.com/wp-content/uploads/2015/05/Tesla-Motors-Popup-Shop2-580x387.jpg The whole thing can easily be dismantled and packed away in a few hours. https://transportevolved.com/wp-content/uploads/2014/07/3rdStreetStore-580x378.jpg The pop up shop shares everything you’d find in a brick and mortar store — like this one. ] Here’s a question for you: what’s bright red, made of steel shipping containers and canvas, gives you access to the world’s fastest production electric car and travels the country on the back of a truck? Answer? Tesla Motors’ new mobile pop up shop, of course. And it’s heading out on the road this summer to venues all across the U.S. While it might be temporary in its nature, Tesla’s mobile pop up shop is everything you’d expect from a Tesla store. The walls are adorned with official Model S press photographs, there’s a place for customers to sit and chat with Tesla employees, and of course, the centre of the store houses a brand-new, top-spec Tesla Model S. There’s even a miniature design studio, where customers can see and touch the various trim options and materials for themselves, as well as a tiny shelving area housing Tesla-themed merchandise like T-shirts, water bottles and caps. Tesla’s mobile pop up shop is everything you’d expect from a Tesla store. The only difference? This store can be transported by truck and erected in a few hours. Each end of the store is made of of a standard 20-foot shipping container, while the central portion of the store — equivalent to two more 20-foot shipping containers — features a solid yet portable floor, wide double doors, and a steel-framed roof structure on which a canvas skin is placed over. The results is a small yet perfectly formed Tesla Store that can be placed wherever there happens to be a captive audience, be it Santa Barbara or the Hamptons, a regional event or even a temporary roadshow venue. “The unique shipping container experience was designed to be mobile and follow customers to the summer’s most popular destinations,” said Tesla spokesperson Alexis Georgeson in an email over the weekend. “The mobility and convenience of this design allows Tesla to bring our unique retail approach to customers in new locations where we do not yet have a brick-and-mortar location.” The shop, which debuted in Santa Barbara last week, will spend a month in its first location before moving to the Hamptons in time for the traditional summer vacation. Meanwhile, other Tesla Pop Up shops based on the same design are expected to tour Europe and other key market areas in the U.S. In fact, it’s worth noting that this particular store isn’t the first Tesla pop up we’ve seen. Late last year, a pop up store appeared in the Bluewater shopping centre in Kent on the outskirts of London. Currently, it and two other pop up stores are in Denmark, France and Switzerland, mirroring the movements of the one U.S.-based pop up shop. It’s worth noting too that the pop up shop, with its self-contained yet temporary nature, could be the very thing Tesla needs to help it bring its electric cars and consumer-facing wall-mounted energy products to customers in states which currently prohibit it from owning and operating traditional Tesla stores. This could even be Tesla’s secret weapon in beating anti direct-to-customer legislation in some states. Operating as a mobile Tesla Gallery, the mobile pop up could easily tour states where Tesla is prohibited from operating a brick-and-mortar store, allowing potential customers to see and experience the Model S — and find out about electric cars in general — without violating any state auto dealer law. What’s more, the pop up shop would likely cost Tesla less to operate, since it could easily go into storage when not required. Tesla will be adding more stops to its pop up shop tour in the coming weeks and months, but we’re curious to hear from you where you’d like to see this unique mobile Tesla store head. [© transportevolved.com] http://ecomento.com/2015/05/27/tesla-pop-up-stores-come-to-america/ Tesla pop up stores come to America May 27, 2015 | [image / Flickr | Tesla Motors EU Events http://cdn.ecomento.com/wp-content/uploads/2015/05/Tesla-Motors-pop-up-store-740x425.jpg ] During Tesla’s 4th quarter earnings call with stock analysts last December, Elon Musk said the company had “a secret weapon on the demand side that we’ll probably start to deploy later this year for demand generation.” He went on to say it could be a “good weapon against the dealers.” Now it appears that secret weapon is the Tesla pop up store. Three are presently on tour in Europe – one in Denmark, one in France and one in Switzerland. The first US Tesla pop up store appeared in Santa Barbara, California over the Memorial Day weekend. It is scheduled to visit the ultra-chic Hamptons on Long Island over the summer. The Tesla pop up stores fit on a single flat bed truck and can be set up in a matter of hours wherever the company believes there are customers for its electric cars. They are about 34 feet long and 20 feet deep when fully assembled. At first, the stores will go where Tesla’s customer base takes vacations, Tesla spokeswoman Alexis Georgeson tells Fortune magazine. Georgeson declined to reveal specific locations, but places like Jackson Hole, Aspen, Palm Beach and Newport are all likely candidates. It’s not hard to imagine that some communities will invite Tesla to bring its pop up stores to them to solidify their status as places where the rich and famous like to congregate. Tesla could also bring its mobile stores to certain high profile attractions like sporting events or music concerts Tesla does not advertise the way traditional car companies do. That’s no surprise, since the company prides itself on doing almost everything differently than the norm. Instead, it relies on dedicated sales locations in high profile malls to introduce potential customers to its cars. Patterned after Apple’s highly successful stores, the buzz in the industry is that Tesla stores generate twice the profits per square foot of Apple stores, which are already the most profitable the retail business has ever seen. But a brick and mortar store has limitations. You can’t very well pick it up and move it to where your target audience is. With its new pop up stores, which were designed and built in-house, Tesla can now bring its sales facility to the customers instead of the other way around. How’s that for transformative thinking? Meanwhile, all those traditional dealers who are bitterly opposed to Tesla’s no franchised dealer business model can stand by fuming, while customers go rushing to the nearest Tesla pop up store to learn more about Tesla’s electric cars and take a test drive in a Model S P85D. Elon Musk makes no secret of his desire to disrupt the way business is done in the car business. He has promised investors that his company will increase sales by 50% in 2015. The Tesla pop up stores may just be the right sales tool to make that happen. http://www.newseveryday.com/articles/17853/20150527/tesla-motors-inc-start-mobile-container-store-tour-europe.htm Tesla to Launch Mobile Container Store Tour Across US and Europe By Ajay Kadkol 27 May '15 For EVLN posts use: http://evdl.org/evln/ http://www.bizjournals.com/nashville/morning_call/2015/05/electric-car-rebates-available-again-in-tennessee.html Electric car rebates available again in Tennessee http://www.nhregister.com/business/20150519/state-launches-incentive-for-electric-vehicles CT incentive for electric vehicles http://www.thehindubusinessline.com/companies/electric-vehicle-zbee-on-delhi-roads-soon/article7228040.ece cleanmotion.se/zbee nEVs on Delhi.in roads r:50km ts:45kmph l3:20min http://ecomento.com/2015/05/22/luka-open-source-ev-hub-motors/ $23k Luka EV> street-legal open-source EV r:186mi ts:81mph (v) http://www.bbj.hu/economy/hungary-could-welcome-150-ev-charging-stations_97689 Hungary could welcome 150 EV charging stations + EVLN: No humans allowed in smart-garage.de, Daimler+Qualcomm CoCar EV {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Funky-Formed-Tesla-Shipping-Container-Pop-Up-Shops-tp4675838.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
