http://news.investors.com/business/060115-755077-harley-davidson-electric-motorcycle-launch-polaris.htm
Will Polaris Leave Harley's E-Bike In The Dust?
BY ALISSA WILLIAMS, INVESTOR'S BUSINESS DAILY

Harley-Davidson's years-away electric motorcycle might 
be left in the dust as competing products are expected to hit the streets
later this year. The battery-powered LiveWire's debut is "not in the next
couple years but it's not past 2020 either, unless we run into some
impossible barrier," said Harley CEO Matt Levatich said in an interview with
the Wall Street Journal ...

Harley-Davidson had not previously disclosed a timeline for the LiveWire's
launch, but a three- or four-year delay would put it at a disadvantage
against competitors, namely Polaris Industries.

Polaris acquired Brammo's electric motorcycle business in January, including
its lithium-ion battery technology, and said it plans to begin manufacturing
electric motorcycles in the second half of this year.

Besides Brammo, other electric-motorcycle brands already on roads include
Mission Motorcycles and Zero Motorcycles.

But Levatich said Harley is waiting on improvements in battery technology.
Tested prototypes of the LiveWire have a range of about 50 miles per charge,
and potential customers have indicated wanting to go at least 100 miles
before charging, according to Levatich.

The price point is also off. Levatich says customers see the purchase around
$20,000, but because of costs, the bike wouldn't be profitable for Harley at
that level.

Polaris has said its electric model is expected to be priced in the range of
$21,000 to $25,000.

Speculation brewed in late March over Tesla Motors' introduction of an
all-electric motorcycle after CEO Elon Musk tweeted that a "major new Tesla
product line - not a car" would be unveiled April 30.

That introduction turned out to be a Powerwall battery, which stores
electricity for homes and businesses that have solar panels or other
renewable-energy setups, though some analysts have said a Tesla motorcycle
would be successful.
[© investors.com]




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