“That’s my answer. Take it or leave it.” 

http://ecomento.com/2015/08/04/california-regulator-mary-nichols-electric-car/
California regulator is pushing for all cars to be electric
August 4, 2015 | Stephen Edelstein

[image] (Fiat 500e EV)

Over the past few decades, California has led the way in policies that
promote greener cars and trucks. The Golden State currently has more
electric cars and hybrids than any other, and is making legislative and
regulatory efforts to dramatically increase those numbers over the next few
decades.

At the center of it all is Mary Nichols, head of the California Air
Resources Board (CARB). Her agency is in charge of California’s emissions
standards, and the incentive programs that promote electric cars. As
detailed in a recent Bloomberg profile, she’s working to gradually erode the
dominance of internal combustion on California roads.

Current California regulations include a zero-emission vehicle mandate that
requires 2.7 percent of cars sold in the state this year to produce no
direct emissions at all. That quota is set to rise every year beginning in
2018, reaching 22 percent of new-vehicle sales in 2025. But Nichols wants
virtually all new vehicles sold in California in 2030 to be zero-emission,
or nearly so.

Nichols’ involvement with environmental policy goes back as far as 1972,
when she worked as a lawyer on a suit against the Federal government meant
to test the provisions of the Clean Air Act. Today, she says she’s partly
motivated by the fear that when her grandchildren reach middle age,
California will be hot, desolate, and inhospitable.

However, California only accounts for about 2 percent of global
greenhouse-gas emissions, so Nichols hopes to export here state’s green
outlook to other states, and even other countries. First, though, she’ll
have to fight carmakers over tighter emissions standards.

The zero-emission vehicle mandate currently applies to the six largest
carmakers selling vehicles in California, but it will extend to some smaller
makes as part of the planned 2018 expansion. These companies are already
making noise about loosening the standards, ahead of a planned midterm
review. Meeting Nichols’ goal of virtually eliminating automotive emissions
by 2030 will be require even stricter rules, and more negotiations.

Nichols’ efforts match those of California Governor Jerry Brown, who has
employed her in both of his governorships. Earlier this year, Brown set the
goal of cutting California petroleum use in half by 2030, and he previously
called for an 80-percent reduction in greenhouse-gas emissions by 2050.
[© ecomento.com]



http://www.bloomberg.com/news/articles/2015-08-03/california-regulator-mary-nichols-may-transform-the-auto-industry
California Has a Plan to End the Auto Industry as We Know It 
Mary Nichols, the California regulator who showed the world how to clean up
smog, is pushing for all cars to be electric. 
by John Lippert  August 2, 2015

[video  flash
The End of the Car Industry As We Know It?


images
http://assets.bwbx.io/images/ilhwgUtmBdeI/v1/750x-1.jpg

http://assets.bwbx.io/images/iEAkNKDxMvmE/v1/750x-1.jpg

http://assets.bwbx.io/images/iiVsLQLCZ0wI/v1/750x-1.jpg
Mary Nichols Photographer: Emily Shur

http://assets.bwbx.io/images/iu5C9fpzRD4s/v1/750x-1.jpg
Jerry Brown and Mary Nichols attend a briefing on greenhouse gas emissions
in 2008.  David McNew/Getty Images 
]

Sergio Marchionne had a funny thing to say about the $32,500 battery-powered
Fiat 500e that his company markets in California as “eco-chic.” “I hope you
don’t buy it,” he told his audience at a think tank in Washington in May
2014. He said he loses $14,000 on every 500e he sells and only produces the
cars because state rules require it. Marchionne, who took over the
bailed-out Chrysler in 2009 to form Fiat Chrysler Automobiles, warned that
if all he could sell were electric vehicles, he would be right back looking
for another government rescue.

So who’s forcing Marchionne and all the other major automakers to sell
mostly money-losing electric vehicles? More than any other person, it’s Mary
Nichols. She’s run the California Air Resources Board since 2007,
championing the state’s zero-emission-vehicle quotas and backing President
Barack Obama’s national mandate to double average fuel economy to 55 miles
per gallon by 2025. She was chairman of the state air regulator once before,
a generation ago, and cleaning up the famously smoggy Los Angeles skies is
just one accomplishment in a four-decade career.

Nichols really does intend to force automakers to eventually sell nothing
but electrics. In an interview in June at her agency’s heavy-duty-truck
laboratory in downtown Los Angeles, it becomes clear that Nichols, at age
70, is pushing regula­tions today that could by midcentury all but banish
the internal combustion engine from California’s famous highways. “If we’re
going to get our transportation system off petroleum,” she says, “we’ve got
to get people used to a zero-emissions world, not just a little-bit-better
version of the world they have now.”

This story appears in the September issue of Bloomberg Markets magazine. 

In that speech in Washington, Marchionne was talking up the
little-bit-better option. He touted the improved efficiency to be wrung from
traditional engines and gasoline-electric hybrids. But Nichols isn’t scared
of auto executives and has never accepted their vision of what’s possible.
(General Motors said catalytic converters, an early advance in tailpipe
pollution control that Nichols promoted in the 1970s, could kill the
company. They’re commonplace today, and GM’s not dead yet.)

Even if most people outside California have never heard of Mary Nichols,
she’s the world’s most influential automotive regulator, says Levi
Tillemann, author of The Great Race, a book on the future of automobile
technology. “Under her leadership, the Air Resources Board has been the
driving force for electrification,” Tillemann says.

Nichols, who drives a tiny electric Honda Fit, acts as if she’s an
unstoppable force. California’s goals for the adoption of electric vehicle
technology are the most stringent in the nation, but Nichols thinks they
need to be even tougher. Regulations on the books in California, set in
2012, require that 2.7 percent of new cars sold in the state this year be,
in the regulatory jargon, ZEVs. These are defined as battery-only or
fuel-cell cars, and plug-in hybrids. The quota rises every year starting in
2018 and reaches 22 percent in 2025. Nichols wants 100 percent of the new
vehicles sold to be zero- or almost-zero-emissions by 2030, in part through
greater use of low-carbon fuels that she’s also promoting.

The 2030 target is what’s needed to meet Governor Jerry Brown’s goal, set in
an executive order, of an 80 percent reduction in greenhouse gas emissions
by the middle of the century, Nichols says. The conventional internal
combustion engine needs to be off the road by 2050 and, since cars last many
years, on its way out of new-car showrooms around 2030.

Brown, 77, has had Nichols at his side as a clean-air regulator through both
his governorships—his first two terms from 1975 to 1983 and his remarkable,
ongoing second act. He made her a member of the Air Resources Board in 1975
and named her its chairman in 1979. By the time he returned to the capitol
three decades later, Nichols had regained the chairman’s job, having been
tapped by Arnold Schwarzenegger. “She’s smart. She’s honest,” Brown says.
“There’s no daylight between what I think and what Mary thinks on climate
change.”

Both Brown and Nichols emphasize that California must inspire and support
action in other states and countries if there’s any chance to slow or stop
climate change. “If the federal government can’t get it right, we in
California are going to take care of business,” Brown said in an April
speech.

Next year, Nichols will be a key player, along with Obama administration
officials, in a review and update that will set the course for the national
mileage standards and her own ZEV quotas. “This review will shape the next
20 years of transportation technology worldwide,” says Diarmuid O’Connell,
vice president of business development at Tesla Motors. Elon Musk’s company,
devoted exclusively to electric cars, is an exception among automakers in
pushing Nichols to move more aggressively.

California has a leadership position not just because of its size and fabled
car cul­ture but because its voters actually want the government to address
global warm­ing, says Brown, a Democrat. “We’re working against time,” he
says.

Nichols says she’s motivated in part by the fear that her three
grandchildren, when they’re middle-aged, could be living in a state that’s
hotter and drier, with eroded beaches and less-varied wildlife. But
California emits only 2 percent of global greenhouse gases, which is why
Nichols wants to export her clean-air programs and ideas, especially to
emerging markets. Nichols is advising China about enacting its own electric
car mandate, and she’s consulting with seven Chinese cities, including
Beijing, that are testing a cap-and-trade program.

“There are only a handful of people who’ve had the impact on clean air Mary
has had,” says Lisa Jackson, who was the Environmental Protection Agency’s
chief from 2009 to 2013 and now runs green initiatives at Apple. “She’s
implemented policies that are models for the world.”

Brown is pushing the legislature to write into law his CO2 reduction plan
for 2050, thus ensuring it will outlast his tenure in Sacramento. This
includes an indefinite extension of a cap-and-trade program, begun by
Schwarzenegger, that requires utilities and industrial companies to buy
permits for exceeding their carbon emission quotas and generates a revenue
stream that Brown is using for things such as high-speed rail.

Final votes on Brown’s plans could come in September. Nichols says Brown,
with the legislative battle to come, asked her not to retire two years ago,
even though her husband was recovering from cancer.

The indispensable woman of California clean-air politics began as a
transplant from the East. She’s from upstate New York, where her father was
an electrical engineering professor at Cornell University and, for a time,
mayor of Ithaca. She studied Russian literature at Cornell and attended Yale
Law School, which is where she met her husband, John Daum. After graduating,
they drove across the country to L.A., arriving in a city choked by smog so
thick it obscured the surrounding mountains.

Nichols took a job at one of the country’s first public-interest law firms
and quickly got involved in a 1972 suit against the federal government to
test the new provisions of the Clean Air Act. Presenting the case in court,
Nichols described Los Angeles air so polluted it was sickening people and
harming the economy, and she argued that the EPA must force the state to
develop a plan to improve it. Judge Harry Pregerson of the U.S. Court of
Appeals for the 9th Circuit followed the case closely at the time. Now 91
and still on the bench, he remembers Nichols fondly and says that for many
years he showed her brief for the case to young lawyers as an example of how
to write. Pregerson also recalls the pollution nightmare of that era. His
chambers are in L.A.’s Woodland Hills section, near the Santa Monica
Mountains, with windows overlooking the Rose Bowl. “In those days, all you
saw was this darkness,” he says. “It burned your eyes. It made you cough.”

Although the lawsuit succeeded, Nichols decided she could better push change
in the government by working on the inside. That led her to the Air
Resources Board under Brown, where she helped break new ground among global
regulators by requiring specific pollution control measures—such as the
catalytic converters carmakers so feared. “Whenever I hear people talk about
smog as it used to be in L.A., I feel that—along with many other people—I’ve
played a role in solving a really big problem,” Nichols says. “Unlike some
of my peers who left law school with the intention of, say, ending poverty,
clean air has proven to be something in which we could make real progress.”

After Brown left office in 1983, Nichols worked for the Natural Resources
Defense Council and other groups. In 1993, she returned to government,
joining President Bill Clinton’s EPA as an assistant administrator. There,
she ran a groundbreaking sulfur dioxide cap-and-trade program that reduced
acid rain and worked on the first national limit on fine particulates,
pollution from smokestacks and tailpipes that can lodge in the lungs and
cause serious health problems. She counts that rule as her biggest personal
achievement.

Nichols was back in state government as head of the California Natural
Resources Agency when Democrat Gray Davis was governor and out when Davis
lost a recall election in 2003. But Nichols ended up working just a few
years later for Davis’s successor, Schwarzenegger, who wanted her
environmental bona fides as he sought to write the rules for his CO2 law.
Though Schwarzenegger, a Republican, was turning to a Democrat, he says he
couldn’t let ideology get in the way: “Mary was quite simply the best person
for the job.”

While Nichols was making a name for herself battling for cleaner air, her
husband was fighting for Exxon. Daum was lead counsel defending the lawsuits
that resulted from the Exxon Valdez oil spill in Alaska in 1989, and he
eventually got the company a 90 percent reduction in the $5 billion in
punitive damages it faced.

[image] Smog choking the Los Angeles skies, as in this 1989 photo, used to
be a common sight.  Ted Spiegel/Corbis 

Being married to an oil industry lawyer, Nichols says, probably makes her a
better regulator. “I always thought it gave me extra perspective that I know
something about a company like Exxon,” she says.

Nichols shows enthusiasm for the science and engineering that underpin her
agency’s rules. “This is the heart and soul of what the ARB is about,” she
says during the visit to the L.A. heavy-truck lab. A few feet away, a
Freightliner runs hard on a dynamometer that simulates road conditions. The
board will soon propose new emission limits not just on large trucks but
also on ships, trains, and forklifts, and the test Nichols watches is part
of the effort to be sure the rules are viable. “We have to make sure this
stuff actually works,” she says.

Her approach wins over some business leaders. “Mary listens,” says Ron
Nichols, no relation, who is senior vice president of regulatory affairs at
Southern Califor­nia Edison, an electric utility that’s boosting renewables
while aiming to keep rate increases below the pace of inflation. “She
understands business needs.”

Still, if California utilities have made some kind of peace with Mary
Nichols, the world’s car companies mostly have not. Nichols’s rising
influence is forcing them to devote design and engineering dollars to future
models that will run on batteries or hydrogen fuel cells as well as gasoline
engines, says Bill Reinert, a retired product planner at Toyota Motor’s U.S.
unit who helped redesign the Prius hybrid in 2003.

Auto executives are reluctant to complain out loud about the ZEV mandate.
For one thing, they want to claim public relations points for the green
vehicles they produce. For another, they don’t want to cross Nichols. “The
public relations and image people are very afraid of her,” Reinert says.

Carmakers are also looking ahead to next year, when Nichols will be involved
in the review of California’s ZEV quotas and Obama’s mileage standards. Her
state program and the federal auto efficiency initiative were linked in
2009, when the federal government and California agreed to work together so
carmakers wouldn’t face competing rules. Changes and updates to these
regulations will need to be approved by her agency, the EPA, and the
National Highway Traffic Safety Administration, which has jurisdiction over
fuel efficiency.

Nichols’s 2030 target for zero- and almost-zero-emission vehicles is part of
the jockeying in these negotiations. The ZEV mandate is more complicated
than a simple numerical quota for electric vehicles. There can be a range of
credits for plug-in hybrids, such as the Chevrolet Volt, and other advanced
technologies (the almost-zero-emission category Nichols refers to).

GM, Ford Motor, Toyota, and Honda Motor have asked for more credits for
plug-in hybrids. They argue that as battery technology improves, these will
be used more and more for all-electric driving. Nichols says the mandate for
truly zero-emission vehicles, powered only by batteries or hydrogen fuel
cells, is vital to meet the state’s 2050 greenhouse gas targets.

As a sweetener to encourage automakers to embrace these targets, Nichols
says, she can offer expanded preferential access to freeways and parking
spaces for ZEVs, along with more charging stations and bonuses for dealers.
She mentions another possible concession: a slower acceleration of the ZEV
mandate. “Time and time again, we’ve postponed, delayed, or stretched out
the compliance path for a particular standard in return for a renewed
commitment and clarity that we’re going to get to the goal.”

This is a hallmark of her career: Nichols will compromise but not
capitulate. How much she will give on her push for electric vehicles will be
seen when negotiations really get going for next year’s review.

Marchionne is unusual among automakers in that he complained in public that
electric car and fuel economy mandates are moving too fast. He says he will
sell only as many 500e electric cars as the quota requires—not one vehicle
more.

Nichols doesn’t seek out on-the-record debate with automakers, but she
doesn’t run from it either. Asked how auto executives view her personally,
she says she has no idea. She does explain that global automakers view the
Air Resources Board as the most important driver for various kinds of
automobile technology. The car companies are making California the central
place for design and advanced engineering, she says, and they know there’s a
market for green innovation.

Asked about the comments from the Fiat Chrysler CEO specifically, Nichols
pauses and then says: “There’s a reason Chrysler is the perennial No. 3 of
the Big Three.” When asked a follow-up, Nichols stops the line of
questioning. “That’s my answer. Take it or leave it.” 
[© 2015 Bloomberg]



https://www.carkeys.co.uk/news/petrol-cars-are-dead-says-tesla-tech-chief
Petrol cars are dead, says Tesla tech chief
[August 4, 2015]  [ice] cars will be dead in as little as ten years and
electric vehicles will be the things that kill them, according to Tesla's
chief technical officer.
...
http://www.greencarreports.com/news/1099324_norways-goal-all-new-cars-will-be-electric-by-2025-to-cut-carbon
Norway's Goal: All New Cars Will Be Emission-Free By 2025 To Cut Carbon
Aug 4, 2015  As Ola Elvestuen, a member of Parliament there as well as Chair
of the Standing Committee on Energy and the Environment, told the EV Roadmap
8 conference ...




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http://ecomento.com/2015/08/04/opali-byd-electric-car-san-diego-ride-sharing/
BYD supplying e6 electric cars to San Diego ride sharing program

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