http://ecomento.com/2015/08/10/google-auto-registered-automobile-manufacturer/
Google Auto is a registered automobile manufacturer
August 10, 2015 | 

The Guardian takes delivering the news seriously. Using the California
Public Records Act, it has obtained documentation showing that Google Auto,
LLC was formed in 2011 and is named as the manufacturer of all 23 autonomous
Lexus cars registered with California’s department of motor vehicles. It is
also registered with national and international organisations as a passenger
vehicle manufacturer and was licensed last year as a car maker in
California.

In May, 2014, Chris Urmson was appointed manager of Google Auto, taking
control of day-to-day operations of the company. The very next day, Google
announced that it was going to build 100 prototype self-driving electric
cars from scratch, without steering wheels, accelerators or brake pedals.
California officials balked at the absence of those essentials, so Google
Auto agreed to add them in, even though they never plan to use them.

Google Auto has applied for the international vehicle identification number
(VIN) codes that will identify each new self-driving car, just like any
other production vehicle. It has notified the National Highway Traffic
Safety Administration the cars it makes are exempt from the majority of
safety standards and crash testing requirements because they are low speed
vehicles (LSVs) that can go no faster than 25 mph.

Also according to The Guardian, Google Auto’s filings with NHTSA indicate
the cars have a lithium-ion battery. They use a fairly small 30 kilowatt
electric motor to drive the rear wheels and each wheel has its own braking
system. All the cars built so far have been assembled on the outskirts of
Detroit by Roush, Google’s manufacturing partner.

Umson tells NHTSA, “Google Auto LLC has not offered any of its LSVs for
sale, and it does not plan to do so.” But that doesn’t mean they won’t do so
in the future. In fact, the company has been openly courting the world’s
major manufacturers. Urmson was busy at the North American Auto Show last
January, where he announced talks with General Motors, Ford, Toyota, Daimler
and Volkswagen were taking place. In March, he told USA Today: “Making cars
is really hard, and the car companies are quite good at it. So, in my mind,
the solution is to find a partnership.”

Will Google Auto ever build an autonomous driving car of its own for sale to
the public? Sebastian Thrun, the computer scientist and engineer who
launched Google’s self-driving car project says, “The ambition for Google is
always to go all the way [from research] to product.”
[© ecomento.com]



http://www.theguardian.com/technology/2015/aug/01/google-auto-car-making-company
How Google quietly revved up its very own car company
Mark Harris  1 August 2015

[image  / Tony Avelar/AP
http://i.guim.co.uk/img/media/8a3bfda47d3d97a0055f6c7338ea2e81320e246a/0_60_4208_2527/master/4208.jpg?w=620&q=85&auto=format&sharp=10&s=1d5a63d80fba0e27071e351d8a9f680d
In this 13 May 2015 photo, Google’s self-driving Lexus (ice) car drives
along street during a demonstration at Google campus in Mountain View,
California
]

Documents obtained by the Guardian reveal the tech giant created Google Auto
LLC to help develop its self-driving cars even as it courted big car makers

Google has set up its own car company. The tech giant has flirted with major
car firms as it explores driverless cars but has also quietly set up its own
auto company, according to documents obtained by the Guardian.

Google Auto LLC is headed by Chris Urmson, project lead for Google’s
self-driving cars. Urmson has been on a charm offensive with the world’s
biggest automobile manufacturers. At the North American International Auto
Show in January, Urmson announced talks with General Motors, Ford, Toyota,
Daimler and Volkswagen. In March, he told USA Today: “Making cars is really
hard, and the car companies are quite good at it. So, in my mind, the
solution is to find a partnership.”

To date, no such partnership has emerged. That might be because Google
already has its very own car maker in Google Auto. The company is registered
with national and international organisations as a passenger vehicle
manufacturer, and was licensed last year as a car maker in California.
Google declined to comment on this story.

Documents obtained by the Guardian under a Public Records Act request in
California show that Google Auto was formed as a limited liability company
in late 2011. Initially, Google used it to modify and test the fleet of
driverless Lexus SUVs that succeeded the company’s first self-driving Prius
saloons. Google Auto is named as the manufacturer of all 23 autonomous Lexus
cars registered with California’s department of motor vehicles, including
all the vehicles involved in a recent spate of minor accidents in and around
Google’s home town of Mountain View.

Although no lawsuits have been filed regarding these accidents, it’s common
for businesses to set up subsidiaries when trying something new and
potentially risky, says Anita Krug, associate professor of law at the
University of Washington in Seattle. “When you have a separate entity, you
generally have separate liability protection,” she says. “The idea is that
if the subsidiary has financial difficulties, creditors should not be able
to go after the parent company’s assets.”

But as Google’s ambitions for its self-driving technology grew, so did
Google Auto’s role. In late May last year, Chris Urmson was appointed
manager of Google Auto, taking control of day-to-day operations of the
company. The very next day, Google announced that it was going to build 100
prototype self-driving cars from scratch, without steering wheels,
accelerator or brake pedals.

It was Google Auto LLC that applied for the international vehicle
identification number (VIN) codes to identify each new self-driving car,
just like any other production vehicle. Google Auto also liaised with
America’s National Highway Traffic Safety Administration (NHTSA) and
organised emissions testing in California. To avoid onerous safety
requirements and crash tests, Google Auto’s cars would be lightweight low
speed vehicles (LSVs), capable of a top speed of only 25mph.

Paperwork filed by Google Auto with the NHTSA, and seen by the Guardian,
indicates that the cars are rear-wheel drive in design, with each wheel
having its own braking system. The cars are powered by a modest 20-30kW
electric motor from a lithium ion battery. All the cars built so far have
been assembled on the outskirts of Detroit, Michigan, by Google’s
manufacturing partner, the engineering firm Roush.

In correspondence with Mark Rosekind, administrator of the NHTSA, Urmson
insisted, “Google Auto LLC has not offered any of its LSVs for sale, and it
does not plan to do so.” This is not surprising. With Google so far ahead of
other car makers in developing self-driving systems, it would be unlikely to
market experimental vehicles packed with cutting-edge technology.

However, that does not rule out Google Auto from selling driverless cars
direct to the public later on. In fact, says Sebastian Thrun, the computer
scientist and engineer who launched Google’s self-driving car project: “The
ambition for Google is always to go all the way [from research] to product.”

Google has not formed subsidiaries for other hardware projects originating
in its secretive Google X division, such as the Google Glass wearable
computer. That could be telling, believes Anita Krug. “It could well be the
product of Google’s anticipation for the success of the company, that at the
get-go they started it with a different company,” she says. “The thought
might have been, let’s have a wholly owned subsidiary now and maybe if it
does succeed, we can just spin it off into its own company.”
[© theguardian.com]



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