I would suggest the logo used by the Production Electric Vehicle Drivers Coalition back in 2001 or 2002. I still have a couple T-shirts with the logo someplace.
The logo is a stick figure driver with a scarf trailing behind in the wind driving an open top roadster with a battery symbol in the middle bottom of the car. This is really simple, memorable, and meets all their definitions. Does anybody know who did the logo? One of the principles of the coalition was Greg Hanson. I think he has posted here a few times. Ed > On Sep 3, 2015, at 5:46 AM, brucedp5 via EV <[email protected]> wrote: > > > > http://www.washingtonpost.com/news/powerpost/wp/2015/08/31/energy-department-will-pay-you-5000-to-design-a-new-logo-for-plug-in-cars/ > Energy Department will pay you $5,000 to design a new logo for plug-in cars > By Colby Itkowitz August 31 2015 > > [image] The Ford Focus Electric car is displayed next to a home charging > station at the L.A. Auto Show in Los Angeles on Nov. 29, 2012. (Jae C. > Hong/AP) > > The Department of Energy is giving away $5,000 in cash to a creative > individual who can design a logo for its plug-in electric vehicles (PEVs) > program. > > But there are a few specific limitations on the creative process. > > DOE is looking for a new logo that “can evoke through imagery ideas of: > Electricity, the ‘fun’ factor of PEVs, PEVs’ cost savings, environmental > sustainability and energy security,” according to the contest entry rules. > > That’s a lot to fit on one bumper-sticker-sized design, so DOE helpfully > (or intrusively depending on your opinion of government) took away some of > the decision-making. Like the colors. You have two choices for a main color: > shades of dark blue or dark green. The agency even provided a list of > specific color codes to use, like Pantone 7484 or HEX 007934. And for accent > colors, the logo can include only light blue, light green, yellow, red > and/or light gray. > > DOE also prefers the font “Gotham,” described on typography.com as “an > honest tone that’s assertive but never imposing, friendly but never folksy, > confident but never aloof.” If that font is unavailable, the feds will > accept “Calibri” as a suitable backup. > > Although all entries will be the same colors and in the same fonts, > originality and creativity are worth 300 of a possible 1000 points on the > judges’ scorecard. And the logo, according to entry rules, “should be unique > enough that it could be easily recognized by the general public in the > future.” > > The new logo will represent EV Everywhere, a White House initiative to make > electric vehicles as affordable as gasoline-powered cars by 2022. The > winning design will “help individuals realize that PEVs are a viable option > for them, and position DOE as the definitive resource for unbiased, > objective information about PEVs.” > > Act fast. Entries are due Sept. 25, 2015, and the winner will be announced > Oct. 26, 2015. > [© washingtonpost.com] > > > > http://insideevs.com/department-energy-ev-logo-design-contest-5000-winner/ > Department Of Energy EV Everywhere Logo Design Contest: $5,000 To Winner > by Jay Cole [20150902] ht2 Kim J > > Recently we ran a story about the confusion behind plug-in vehicle > terminology and how the two letters “EV” was the most universally accepted > norm (although not the most articulate) when it came to referencing plug-in > cars; whether they be pure electric cars (BEVs) or plug-in hybrids (PHEVs). > > But when it comes to EV signage and logos – there is no norms. Some are > pretty straight forward, some are pretty confusing; but almost all are > different. > > [image] Everybody In The EV Business Needs A Fancy Logo – Why Not Help Out > The DoE For $5,000? > > To that end, the Department of Energy (via the Washington Post) wants a > little help with the branding of it “EV Everywhere” program and adding > another logo into the mix, such that they have started a competition. > > To the winner? $5,000 > > Although reading through the “things to keep in mind” part of the contest > FAQs, it seems they have some fairly specific ideas on where they want you > to go on the design when submitting an entry. > > (a) The logo should translate the core elements of the EV Everywhere brand, > including the benefits of PEVs, the viability of PEVs for the average > driver, and EV Everywhere as the source for objective, data-driven, reliable > information on PEVs. DOE’s Alternative Fuels Data Center describes the basic > technology of PEVs and PEVs’ major benefits; > > Yes, that is quite a comprehensive logo indeed, we would love to see what > the visualization of that looks like! > > But wait, this is a government agency after all, so why not add in a few > more fun hurdles for submissions to jump over in order to spawn more > creativity…like specific colors and fonts! > > (b) In addition, the logo can evoke through imagery ideas of: Electricity, > the “fun” factor of PEVs, PEVs’ cost savings, environmental sustainability, > and energy security; > > (c) The use of the words “EV Everywhere” is recommended, but not required; > > (d) The use of the words “U.S. Department of Energy” is required; > > (e) The logo should use the following colors alone or in combination: > > a. As primary, dark blue (Pantone 7484; CMYK C45 M27 Y17 K51; RGB R94 G106 > B113; HEX 5E6A71) and/or dark green (Pantone 356; CMYK C95 M8 Y93 K27; RGB > R0 G121 B52; HEX 007934) > > b. As highlights, light blue (Pantone 2995; CMYK C87 M1 Y0 K0; RGB R0 G169 > B224; HEX 1F82BB), light green (Pantone 368; CMYK C63 M0 Y97 K0; RGB R105 > G190 B40; HEX 69BE28), yellow (Pantone 116; CMYK C0 M12 Y100 K0; RGB R254 > G203 B0; HEX FECB00), red (Pantone 158; CMYK C0 M64 Y95 K0; RGB R227 G114 > B34; HEX E37222), and light gray (Pantone 428; CMYK C12 M6 Y5 K12; RGB R195 > G200 B200; HEX C3C8C8); > > (f) If the logo includes text, the text should be in Gotham font, or if not > available, Calibri; > > (g) The logo should be unique enough that it could be easily recognized by > the general public in the future; > > (h) Because it will be used on a vehicle magnetic logo the size of a small > bumper sticker, the logo needs to be readable and/or understandable from the > back of a moving vehicle. > > (i) The logo should not focus solely on light-duty PEVs; and > > (j) The logo should not conflict or be too similar to existing DOE/EERE > logos (available on the EERE Communications Standards Web site) or use > elements of the DOE or any other federal agency’s logo. > > When uploading your “EV Everywhere” Logo design, in the “Submission Text” > field, please include a brief description > > After digesting all that, and if you still interested in the prize, check > out the other 11 “Competition Detail” points and contact information here. > > Entries will be accepted until September 25th, winner announced on October > 26th. > [© insideevs.com] > > > > > For EVLN posts use: > http://evdl.org/evln/ > > > {brucedp.150m.com} > > > > -- > View this message in context: > http://electric-vehicle-discussion-list.413529.n4.nabble.com/Win-5k-by-designing-plugin-logo-for-USDOE-contest-ends-9-25-tp4677439.html > Sent from the Electric Vehicle Discussion List mailing list archive at > Nabble.com. > _______________________________________________ > UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub > http://lists.evdl.org/listinfo.cgi/ev-evdl.org > For EV drag racing discussion, please use NEDRA > (http://groups.yahoo.com/group/NEDRA) > _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
