http://www.livetradingnews.com/expect-an-electric-aston-martin-in-james-bonds-future-121137.htm
Expect An Electric Aston Martin In James Bond’s Future
Paul Ebeling  October 13, 2015

Expect An Electric Aston Martin In James Bond’s Future

Aston Martin Lagonda Ltd., the 102 year-old maker of high-performance cars
featured in the next James Bond film, is envisioning a future when its
engines are fueled by electricity instead of gasoline.

The British company is working on a battery-powered version of its current
Rapide sports car that will be available as early as at the end of 2017
followed by a new electric DBX crossover, said CEO Andy Palmer.

The cars will uphold the carmaker’s traditions by embodying “power, beauty
and soul” in each vehicle, said Mr. Palmer, a veteran of the industry who
has led Aston Martin for about a year.

“We’re talking about an electric Aston Martin with between 800 and 1,000
horsepower, imagine having all that torque on demand,” Mr. Palmer said in an
interview in London.

The comments set out Mr. Palmer’s vision for the future of Aston Martin as
plunging costs for electric cars and ever-tightening pollution rules eat
away at the economics of traditional engines. He said it is inevitable that
the entire industry will shift over to electricity, if only because it’s the
most plausible way to deliver the power drivers expect.

Mr. Palmer spoke at the Bloomberg New Energy Finance conference, where the
future of the energy industry and its implications will be discussed
Tuesday.

“We’re a V-12 [ice] engine company,” the executive said, referring to the
engines used in Aston Martin cars.

“Project that into the future. Do I go the way of the rest of the industry
and downsize the engine? Do I see Aston Martin with a 3 cylinder engine? God
forbid.

“You’ve got to do something radical. Electric power gives you that power. It
gives you that torque.”

Mr. Palmer said Aston Martin will remain a maker of luxury sports cars,
avoiding competition with Tesla Motors Inc., which makes all-electric sports
cars. The Aston Martin executive’s impression is that Tesla will
increasingly target the middle-market with more affordable cars.

Mr. Palmer said he wants to avoid anything “Vanilla in the middle.”

Mr. Palmer said he thought an electric Aston Martin might crop up in a
future James Bond film. “It’s an awfully good getaway vehicle,” he said. “I
don’t think James really cares what the power train is as long it’s fast and
beautiful.”
[© livetradingnews.com]



http://www.bloomberg.com/news/articles/2014-12-04/james-bond-movie-to-feature-limited-edition-aston-martin
James Bond Movie to Feature Limited-Edition Aston Martin
Dorothee Tschampa  December 4, 2014

[image
http://assets.bwbx.io/images/iq9cCNU7pLrY/v2/750x-1.jpg
British director Sam Mendes unveils the new Bond car, an Aston Martin DB10,
during an event to launch the 24th James Bond film 'Spectre' at Pinewood
Studios, Iver Heath, on Dec. 4. The DB10 limited edition, which will be
restricted to 10 vehicles, was developed in close cooperation of Aston
Martin’s head of design Marek Reichman and film director Sam Mendes, the
company said. Photographer: Ben Stansall/AFP via Getty Images
]

Aston Martin is developing a limited-edition car for the 2015 James Bond
movie “Spectre,” continuing a 50-year relationship between the luxury-auto
manufacturer and the spy-film franchise.

The vehicle, dubbed the DB10, will offer a “glimpse” of the future design
for Aston Martin Lagonda Ltd.’s next line of cars, the Gaydon, England-based
company said in a statement today. The carmaker will build just 10 of the
model ...
[© 2015 Bloomberg]



http://www.detroitnews.com/story/business/autos/2015/10/13/aston-martin-seeks-beauty-soul-electric-car/73879844/
Aston Martin seeks ‘beauty and soul’ in electric car
Brian Parkin  October 13, 2015 ...

He said all carmakers face the same challenges — how to get millennials back
into cars, how to integrate self-driving technology and coping with
emissions rules. Volkswagen AG’s admission that it installed software to
cheat on emissions tests in diesel cars in the U.S. mean that technology
will fade in the coming years as a solution.

“It means our customers aren’t going to trust us for a while. It also means
that time is up for the diesel,” Palmer said at the conference. “In markets
where you have a lot of installed capacity, diesel will go through a slow
death.”

Hybrid gasoline engines that incorporate battery power will become
widespread, he said. Over time, attention will shift toward electric cars,
whose costs will plunge as automakers improve the technology. He brushed
aside the idea that hydrogen fuel cells will become widespread, noting
there’s few places where they can take on the fuel ...
[© detroitnews.com]
...
http://www.ibtimes.co.uk/james-bond-could-soon-drive-all-electric-aston-martin-says-car-company-boss-1523930
James Bond could soon drive an all-electric Aston Martin, says car company
boss
By Alistair Charlton  October 14, 2015
...
http://robbreport.com/boating-yachting/concept-yacht-fit-bond-villain
A Concept Yacht Fit for a Bond Villain
Viju Mathew  Oct 14, 2015 ... Environmentally balanced as well, the
steel-hulled yacht will benefit from an electric Azipod propulsion
system—making possible a top speed of 20 knots—controlled from twin
navigation stations on the Wheelhouse Deck. Sinot introduced Symmetry at the
Monaco Yacht Show last month and is ready to take the helm on its
construction if a buyer—or Bond villain—commissions it.
[© 2015 CurtCo Robb Media]




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