http://en.yibada.com/articles/89768/20151128/car-hailing-giant-didi-buys-stake-food-delivery-startup-ele.htm
Car-hailing Giant Didi Buys Stake in Food Delivery Startup Ele.me
Nov 28, 2015  Alvin Ybanez

[image  / Getty Images
http://images.en.yibada.com/data/images/full/74579/employees-carry-delivery-containers-to-their-bicycles-in-nanjing-jiangsu-province-jan-18-2007.jpg
Employees carry delivery containers to their bicycles in Nanjing, Jiangsu
Province, Jan. 18, 2007
]

Chinese online food delivery service provider ele.me has sold an undisclosed
stake to China’s largest car-hailing app Didi Chuxing, the company announced
on Thursday.

The deal, which was completed earlier on Tuesday, can help Didi expand into
the food delivery industry and become the largest urban delivery system in
China, ele.me said in a press release.

The move is seen by analysts as part of Didi's strategy of offering delivery
services aside from rides.

Didi, which is backed by China's Web titans Tencent and Alibaba, may soon
announce investments in cargo delivery and logistics companies, Liu
Dingding, an industry analyst at Beijing-based market research firm Sootoo,
said on Thursday.

Ele.me, which relies on two-wheeled electric vehicles to make deliveries,
expects its delivery scope to expand beyond its current 3-kilometer radius
with the help of Didi's fleet.

An estimated 1.53 million taxi drivers and 5.5 million private car owners
operate using Didi, a PR spokesperson with Didi Chuxing said on Thursday,
although the company declined to reveal further details on the deal.

"Didi very likely got a large stake in ele.com for a bargain price," said
Liu, noting the acquisition came at a fortunate time for ele.me, which is
currently in a heated battle for market share against rival Meituan.com

Competition for domestic online food delivery in China is becoming tougher,
with companies offering aggressive subsidies to merchants and consumers as
early as 2014.

Alibaba-backed Meituan currently holds the lead in the online food delivery
industry. For the first three quarters of 2015, Meituan ranks first with a
42.2 percent market share, with ele.me coming in second at 35 percent.
Baidu's food delivery unit holds third place with 11.6 percent of the
market, according to a report published in November by market consultancy
firm BigData-Research.

iResearch, another market research firm, also posted an estimate in May that
China's online-to-offline food delivery market would be worth 41.7 billion
yuan ($6.52 billion) in 2017, a sizable increase from 9.5 billion yuan in
2014.

"Both China's online food delivery market and its car-hailing industry have
the potential to accommodate several giants at once," said Li. This means
that neither ele.me's rivals nor Didi's will be greatly threatened by the
Didi-ele.me cooperation.
[© 2015 YIBADA]
...
http://www.allchinatech.com/didi-chuxing-uber-not/
What Didi Chuxing does that Uber does not 
[Nov 26, 2015]  Didi Chuxing covers the gamut of general car services from
traditional taxi-hailing to carpooling to two tiers of private car service,
a driver ...




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