http://www.autoblog.com/2015/12/31/iceland-ev-advocate-electric-expedition-india/
Iceland's EV advocate takes an Electric Expedition through India
Dec 31st 2015  Sebastian Blanco

[images  / Mahindra
http://www.blogcdn.com/slideshows/images/slides/374/757/3/S3747573/slug/l/49b9603-1.jpg
Mahindra Electric Expedition with Gisli Gislason

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http://www.autoblog.com/photos/mahindras-electric-expedition/#slide-3745910
Gallery  Mahindra Electric Expedition. REVA EV with Gisli Gislason
]

Gisli Gislason Doesn't Stop When It Comes To Electric Vehicles

I met Gisli Gislason many years ago at an electric vehicle conference in
Reykjavík, Iceland. Even in 2010, just at the beginning of the modern EV
era, he had a passion for plug-ins that matched his fiery red hair. It was
his plan to make every car in Iceland an EV. That hasn't happened, but
you've got to appreciate the passion of a guy who thinks big while also
financing movies like Reykjavik Whale Watching Massacre.

Earlier this month, Gislason took his pro-EV message to a warmer climate,
India. He was part of a promotional event sponsored by Mahindra Reva called
the Goodness Drive: The Electric Expedition. We caught up with him via email
to chat about the experience.

ABG: How did you get connected to the Goodness Drive and why did you decide
to participate?

Gislason: I have been working with Mahindra Reva since 2009 and been a few
times in India at their factory for the e2o electric car in Bangalore. When
they decided to drive three electric cars for the first time across India
over 5,000 km and offered me to participate, I could not resist the
challenge.

ABG: You're known for your attempts to bring EVs to Europe. How does this
experience work with that mission, or is this an expansion or a change of
plans?

Gislason: Mahindra Reva will bring the e2o over to Europe this year. The car
has EU approval and can, in theory, be imported to all European countries.
The e2o is a perfect car for Europe and will go 100 miles on a charge. The
car is always online and the smartphone app is perfect.

ABG: What were some of the reactions from the people along the route about
your EVs?

Gislason: The three electric cars always attracted a lot of attention where
ever we went and we got a lot of thumbs up on the way. At one stop we were
offered cash payment for one of the cars. Electric cars are really rare in
India so we were like pioneers - so at one time I put on my space suit just
to make a more lasting impression.

ABG: Are you still working with Mahindra to bring their EVs to Iceland or
Europe?

Gislason: That is the plan.

ABG: As someone who was recently at the Model X launch, what can you say
about the difference between how Tesla and Mahindra are trying to sell EVs?
What are you seeing close-up that maybe the general audience doesn't know?

Gislason: Electric cars are not competing with each other. Electric cars are
competing with combustion engine cars. So it is my opinion that when Tesla
is bringing to the market their luxury cars - they are also promoting and
selling other electric cars and the same with Mahindra. When Mahindra will
start to sell the e2o in Europe their presence in the market will lead to
more sales for Tesla Motors. Tesla has paved the way and will eventually be
one of the biggest car companies in the world.

What I have experienced the last years by traveling the world on an EV
mission and meeting the top players in the industry is that the electric
vehicles will overtake the roads sooner than people realize. Within five
years nothing will be the same, and those who don't realize this will end up
like Kodak.

ABG: Have you ever been to India before? What can you tell me about how EVs
can play a role with the transportation infrastructure there?

Gislason: In India there are more than 150 million vehicles, but only a few
thousand electric vehicles. After being in India three times, it is my
opinion that India should go all in and go electric. The big cities are
getting polluted, both by the exhaust and also noise.

India needs to set up a plan to do this and it could be a good start to drop
taxes on new EVs and also road taxes. If this is done Mahindra could start
mass producing the e2o and cut the price even more.

There are only 10 Tesla Model S in India and a few other foreign electric
cars. When India kicks in it will be one of the biggest market for EVs.

The future is bright - I am in the right business.
[© 2015 AOL]
...
http://mahindrareva.com/product/specifications
Mahindra Reva e20 EV Specifications




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