http://www.valuewalk.com/2016/01/autonomous-driving-could-debut-in-tesla-model-3/
Autonomous Driving Could Debut In Tesla Model 3
January 3, 2016  Christopher Morris

A recent interview by Tesla CEO and founder Elon Musk gives an important
clue as to the makeup of the forthcoming Model 3. It seems that Musk
considers Tesla providing an example to other auto manufacturers in the
provision of autonomous driving is important to the future of the company.

Tesla toiling to deliver autonomous tech

It is known that Tesla has been working on this technology internally for
some time. But it now seems that the founder of Tesla intends to accelerate
the production of autonomous driving so that it can be included at the
launch of its lower-cost Model 3 electric car. And the latest reports on the
subject suggest that autonomous driving technology may be as close as just
two years away.

Musk spoke recently to Fortune during a visit to SpaceX headquarters;
another innovative business that Musk has invested in heavily. “We’re going
to end up with complete autonomy,” Musk commented, “and I think we will have
complete autonomy in approximately two years.”

This represents a significant shift forward in the timeline for the delivery
of autonomous driving. Previously it was suggested that Tesla could deliver
this technology in roughly 5 to 6 years. And the founder and CEO of the
company has always been careful to emphasize that it could take additional
years for regulators to approve the technology, even once it becomes
technically feasible.

Yet Musk is increasingly encouraged about the potential of this technology,
and the capabilities of Tesla to even conceivably include it in the Model 3.
Tesla has already sought out hardcore software engineers on twitter, with
the intention of ensuring that its “generalized full autonomy” is made a
“super high priority.”

Lower price point

The Model 3 will be an absolutely critical vehicle for Tesla, as its lower
price point of $35,000 ensures that it will be the first truly mass-market
vehicle that the electric car manufacturer has produced. Certainly the early
Tesla releases were considered niche vehicles, but with the company having
established itself as a multi-billion dollar competitor in the auto
marketplace, more populist cars are now in the offing.

Although there are no guarantees about the release date of the Model 3, it
is generally assumed that this vehicle may appear in the latter months of
2017. This could enable Tesla to deliver the autonomous driving hardware in
the Model 3, as Musk suggests that the tech is currently operating within a
similar timeframe.

In addition, Tesla has typically been forced to push its vehicle releases
back, owing to the sheer complexity of manufacturing a roadworthy electric
car. If this were the case with the Model 3, it would mean that including
the autonomous driving technology would become even more feasible.

On the other hand, Tesla unquestionably needs to consider logistical issues
with the Model 3 as well. Above all else, this is intended to be a low-cost
vehicle, with the mass-market very much a target for the corporation. The
inclusion of autonomous driving could, and almost certainly would, ramp up
costs considerably, so Tesla must consider this within the overall vehicular
equation.

One possible approach for Tesla would be for the company to produce several
different variants of the Model 3, and then offer consumers of the vehicle
numerous purchasing options. It may be that autonomous driving is included
in the Model 3, but not the base unit, and that consumers need to shell out
more than $35,000 in order to purchase an autonomous Model 3 variant.
Regulatory problems

It is also important to note that the regulatory conundrum that Tesla faces
is unlikely to be solved by the time that the Model 3 is released. Musk
believes that it will take an additional year for regulators to determine
that the technology is satisfactorily safe, and the CEO of Tesla even
anticipates that this process could even take half a decade or more in some
jurisdictions.

Tesla already has a reputation for producing safety-first vehicles, and the
introduction of autonomous technology would theoretically contribute to this
image. Tesla is already well ahead of any other auto company in terms of
producing vehicles with autopilot abilities, with the company having already
manufactured driver assisted tech that has received critical acclaim.
However, achieving the results with autonomous driving that Musk envisages
will be a massive challenge for the corporation, and to complete this
process in nearly two years is certainly an optimistic estimate, even for
the ever-bullish CEO.

Nonetheless, Musk believes that once the autonomous technology is
implemented in the Model 3 that there will be a low probability of
accidents. The CEO of Tesla also believes that the reduction of road
incidents will play a major role in regulators approving the technology.
“The point at which it becomes statistically clear that an autonomous car is
safer, I think, regulators will be comfortable with allowing it,” Musk
asserted.

Meanwhile, aside from the comments of Musk, analysts elsewhere are
predicting that the Model 3 may arrive at a higher price point than
initially anticipated. It is noted that the supply of used Tesla vehicles is
steadily increasing in price, with ever more ambitious specifications being
included within them. The Model S also launched at a higher price point than
was expected at one time, and this could give indication regarding the
future pricing of the Model 3.

If the Model 3 does indeed debut at $35,000, this is extremely likely to be
for the most base of base units. Consumers wanting dual-motors, longer-life
batteries, and indeed the mooted autopilot, will more likely end up paying
$45,000, or even in excess of this figure. What features the $35,000 model
would possess remains to be seen, but certainly those wanting autonomous
driving included in their Model 3 would need to make a premium financial
investment.

Nonetheless, as Tesla continues to work on the Model 3, it sounds as if it
will be a unique vehicle in technology terms.
[© valuewalk.com]
...
http://kernelmag.dailydot.com/issue-sections/features-issue-sections/15378/history-self-driving-cars/
The unstoppable rise of the self-driving car
January 3rd, 2016  In October, Tesla unveiled “Autopilot,” a new driving
mode that the electric car maker, headed by enigmatic billionaire Elon Musk,
promises to relieve “drivers of ...




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