'She's proud of her “filthy nails”'
http://www.dailytelegraph.com.au/business/its-happy-days-for-michelle-nazzari-as-her-fonzarelli-electric-scooter-sales-charge-up/news-story/8f4ed4fc66cd3b1314806797eec6c104 Going for Growth: It’s happy days for Michelle Nazzari as her Fonzarelli electric scooter sales charge up February 15, 2016 JACKSON HEWETT [image / Hollie Adams/The Australian http://cdn.newsapi.com.au/image/v1/71b10baa592f47b2e106f54d5163d921?width=650 Michelle Nazzari in the company workshop in Ultimo, Sydney ] MICHELLE Nazzari is proud of her “filthy nails”. “I can build a bike from the ground up,” she said. Not that her Fonzarelli scooters are that dirty, or even noisy. They are fully electric, which means there are no pistons to oil, no emissions, and no need for a muffler. They also only cost a dollar a week to run. That’s putting Ms Nazzari, 32, in pole position to ride the craze for all things electric, largely driven by the success of electric car company Tesla. Last year she sold 100 of her Fonzarelli 125s, this year expects to sell five times that. “I’ve always had a passion for two wheels,” Ms Nazzari, who grew up surrounded by grease and automotive parts at her father’s bus workshop in Perth, said. “But I’m also passionate about sustainability. Electric motorbikes are the way of the future, combining awesome performance, with the ability to charge anywhere.” Fonzarelli was designed with city dwellers in mind. Its two 10kg batteries can be charged up to 80 per cent capacity in an hour and are removable, an important consideration for those living in apartments without a garage. Going for Growth... Promoting business success The bikes, which are assembled in Shanghai and customised in the Fonzarelli workshop in Ultimo, Sydney, have a range of 100km and can go from 0 to 60km/h in six seconds. With a top speed of 75km/h they are priced at a little under $5000 and can be programmed to a driver’s specific requirements. A button on the throttle activates Forza mode, a play on Tesla’s famous Beast and Ludicrous speed settings. “The early adopters are more the 35-50 techy people. They like the Forza power button, the reverse, that’s kind of cool,” Ms Nazzari said. “From the sustainability side, a lot of our younger customers are more into the environmental aspect.” She has already received enquiries about the Fonzarelli from the US and Europe but is keen to avoid the mistake of other electric scooter manufacturers who rushed their product to market. “The most important thing in scaling up is service support and warranty,” Ms Nazzari said. “A lot of the early imported products were of a poor quality. My job is to get the right systems in place before growing the team.” The goal right now is to grow market share in Australia, and test the New Zealand market to find the right mix between direct sales, like Tesla, or selling via dealerships. Ms Nazzari’s passion for conservation extends to her view about the sustainability of the business — namely ensuring the company doesn’t grow too fast too soon and damage the credibility of the product. “Branding is critical. Our objective is to be the Vespa of electric bikes,” she said. [© dailytelegraph.com.au] ... https://www.google.com/search?q=Fonzarelli+electric+scooter Fonzarelli electric scooter http://www.fonzarelli.co For EVLN EV-newswire posts use: http://evdl.org/evln/ {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Michelle-s-Fonzarelli-au-e-scooters-cn-r-100km-ts-75kph-0-60kph-6s-tp4680566.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Read EVAngel's EV News at http://evdl.org/evln/ Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
