% In hi-tech, it is a common practice to give special names to projects,
prototypes, servers, or anything associated with them. i.e.: "I am leaving
Zeus now and heading over to Rhea" %

http://9to5mac.com/2016/04/11/apple-naming-buildings-for-its-project-titan-car-initiative-after-greek-mythology-figures/
Apple naming buildings for its Project Titan car initiative after Greek
mythology figures
[2016/04/11]  Chance Miller

[image  
http://9to5mac.com/2016/04/11/apple-naming-buildings-for-its-project-titan-car-initiative-after-greek-mythology-figures/
(interior)  Apple Car


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https://twitter.com/SVBizNate/status/717835681968603136
Nate DonatoWeinstein  ‏@SVBizNate
Apple's new Sunnyvale campus project has been REVISED. New design on right,
original on left.
3:05 PM - 6 Apr 2016
]

While it has been said that it’s “common knowledge” Apple is working on
building an electric car, there’s still much we don’t know about the
company’s plans. According to a new report from Silicon Valley Business
Journal [
http://www.bizjournals.com/sanjose/news/2016/04/11/zeus-medusa-pegasus-athena-inside-apples.html
], though, Apple has been quietly purchasing and leasing a variety of
buildings in Sunnyvale, California. The company is naming most buildings
after Greek mythological figures, as well.

One of the largest buildings is said to be codenamed “Rhea,” which lends
credibility to earlier reports that have claimed the internal name for
Apple’s electric car initiative is Project Titan. Rhea is one of the Titans
in Greek mythology. This building is said to be the one that we’ve reported
on earlier [
http://9to5mac.com/2016/02/19/heavy-security-apple-car-facility/
] as having a heavy security presence and making a considerable amount of
noise. Furthermore, documents filed with the city indicate areas like a
“lube bay,” “tire changer,” and “wheel balancer,” which are clearly
references to some sort of car.

Additionally, there’s a building codenamed “Medusa” that’s a for
manufacturing facility in Sunnyvale. The plans for this building show areas
dedicated to a “vision lab” and “eye tracking.” Next is a building called
“Magnolia.” This facility was previously owned by FedEx and is said to
include something called a “regenerative thermal oxidizer,” which is a
machine used in manufacturing and can reduce pollution.

“Zeus” is a former research lab in San Jose that, according to building
plans, will be used as an “interim lab” by Apple and house researchers.
Security is said to be important specifically for this building, as it will
be surrounded by a fence to prevent any outsiders from catching a glimpse.
The building comes in at 290,000-square-feet. There’s also “Athena,”
although a use case for this building is unclear at this point as it will
undergo a “lengthy facilities closure process.”

Finally, Apple has made slight modifications to its Sunnyvale campus
project, as you can see below. The new revisions make the building appear
slightly more sectioned off than the first drawings did.

Last month, it was revealed that Apple had leased [
http://9to5mac.com/2016/03/01/apple-sunnyvale-warehouse-rental/
] a former Pepsi plant in Sunnyvale for its Project Titan electric car
initiative. While specific details about Apple’s car plans remain unclear,
the company is reportedly operating a shell company called Sixty Eight
Research [
http://9to5mac.com/2015/03/13/apples-titan-electric-car-project-sixtyeight-sunnyvale/
] out of Sunnyvale. It was reported earlier that Apple has rented office
space in the city to lead its electric car initiatives [
http://9to5mac.com/2015/03/13/apples-titan-electric-car-project-sixtyeight-sunnyvale/
]. Elon Musk has stated that it’s an “open secret” that Apple is developing
an electric car [
http://9to5mac.com/2016/01/11/tesla-elon-musk-open-secret-apple-electric/
], while the company has made a handful of hires [
http://9to5mac.com/2015/02/19/apple-electric-car-team/
] to work on the project, and has been growing that team at a brisk pace [
http://9to5mac.com/2015/09/21/project-titan-triples-team-2019-launch/
] over recent months
[© 9to5mac.com]
...
https://en.wikipedia.org/wiki/Regenerative_thermal_oxidizer
Regenerative thermal oxidizer



http://www.theweek.co.uk/68882/greek-codenames-link-secret-buildings-to-apple-car
Greek codenames link secret buildings to Apple Car
Apr 12, 2016 ... A 290,000sq ft lab called "Zeus" is named, with an exterior
service lot completely masked off by a 12ft black plastic and mesh fence.
"Medusa", says the site, has rooms marked "participant testing", "eye
tracking", "spray room" and "metal/machine room". While this is nothing
majorly out of the ordinary, a list of chemicals used at the facility
include car products such as Turtle Wax and Bondo Body Filler ...
...
[dated]
http://www.investopedia.com/financial-edge/0611/6-quirky-tech-naming-conventions.aspx
6 Quirky Tech Naming Conventions
June 14, 2011 
http://www.techradar.com/us/news/world-of-tech/the-secret-world-of-high-tech-code-names-419478



http://www.slate.com/blogs/future_tense/2016/04/14/motor_trend_s_ugly_apple_car_designs_show_how_big_a_challenge_apple_faces.html
If the Apple Car Looks Anything Like This, Apple Is In Big Trouble
April 14, 2016  We know it will be electric (probably), semi-autonomous
(possibly), and won't launch ... The task grows only taller if your goal is
to rethink vehicle design from the ...
...
http://www.macnn.com/articles/16/04/14/features.fanciful.renders.from.auto.enthusiasts.no.actual.information.133515/
Motor Trend magazine speculates wildly on 'Apple Car'
[2016/04/14]  The fanciful illustrations imagine Tesla-like …




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