http://dailysunknoxville.com/2016-nissan-leaf-attacks-tesla-ends-up-shooting-itself/92006180 2016 Nissan Leaf Attacks Tesla – Ends Up Shooting Itself May 8, 2016
If there is one competitor not worth attacking, it’s Tesla. Though the EV automaker has been running into a number of problems lately, it is only smart to take aim at it when there is something better on offer. That’s not what the Nissan Leaf brings to the table though. Nissan decided to take a cheeky swipe at the 2017 Tesla Model 3 through an advert called ‘No Reservations Necessary’ which implies how difficult it is for buyers of Tesla’s new sedan to get ahold of the vehicle given that it attracted over 400,000 reservations in less than a month of its first reveal. What Nissan doesn’t realize is that it is promoting the 2016 Leaf against one of the most anticipated 2017 model vehicles. There are no reservations necessary for the Leaf because no one’s buying it. [image] nissan leaf reservations ad The marketing team who came up with the idea for the poster just shot Nissan in the foot. It basically brings out the question – where on earth is the 2017 Nissan Leaf? While the advert is technically correct in saying that Nissan’s electric hatch is the present EV sales leader, its lifetime sales of almost 220,000 units pale in comparison to the 400,000 bookings made for the Model 3. The Leaf is currently experiencing its worst sales performance since 2012. From January through April this year, it has only sold 3,718 units in the US. [© dailysunknoxville.com] http://dailysunknoxville.com/how-would-2017-nissan-leaf-end-up-pretty-or-ugly/92006185 How Would 2017 Nissan Leaf End Up – Pretty Or Ugly? May 8, 2016 [image http://dailysunknoxville.com/wp-content/uploads/2016/05/nissan-leaf-back-close-2016-660x400.jpg (leaf rear) ] Most of the 2017 models of notable mass market EVs have already shown their faces, except for the Nissan Leaf – so far no one knows what the second-gen Leaf looks like. We do know from a number of early reports that it is going to be based on the Nissan IDS Concept. Competitors such as the Chevrolet Bolt, BMW i3, Ford Fusion Electric, and Hyundai Ioniq Electric haven’t really wowed with how they appear design-wise, so Nissan has a chance to seize the spotlight with a standout design with its signature electric hatch. It is an opportunity to undo the damage done by the design of the present Leaf model. It is no stranger to ceaseless criticisms, though it has also benefited from its fair share of sympathizers who take a more understanding position with regard the then budding EV segment of 2010. Much Higher Industry Standards But it is beyond its nascence now. People are beginning to treat the segment as a natural part of the entire automotive industry, so Nissan can no longer get away with silly, quirky designs. If the 2017 Leaf doesn’t excel in its design, there are plenty more options for buyers. Just take a look at what has happened to the Toyota Prius; it has lost favor among consumers due to its looks despite its many efficiency and performance improvements. [image] 2016 Toyota Prius – Not everyone’s a fan The same is happening for the present model Leaf. So far this year it has not managed to touch four-digit monthly sales numbers, despite its best-in-class range. Even if the 2017 model offers single-lane autonomous driving and more than 200 miles of range, buyers are still going to judge it based on what they see. For now the IDS Concept offers hope. Even if the new Leaf winds up a heavily diluted version of the concept’s design, it would still be a refreshing sight and significant improvement from what is presently on offer. [© dailysunknoxville.com] For EVLN EV-newswire posts use: http://evdl.org/evln/ {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf-takes-cheeky-swipe-at-2017-Tesla-Model-3-EV-tp4681988.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Read EVAngel's EV News at http://evdl.org/evln/ Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
