Only 47% of UK adults believe that individual efforts to limit their own impact 
on climate change are worthwhile, although this rises to 70% of readers and 
users of the Guardian and Observer, who tend to be more eco-conscious.

The research further shows that 40% of UK adults think that pollution from 
other countries makes our efforts irrelevant, falling to 17% among the GNM 
audience.

The study mirrors other recent research that shows that consumers are not 
prepared to pay a premium for more ethical goods and services.

More than that, more complex or expensive purchases such as solar panels, 
electric vehicles, travelling by train abroad and ethical loans remain beyond 
the means or desires of the majority.

http://www.theguardian.com/sustainable-business/motivates-consumers-environmental-ethical-decisions

Sent from my iPad

> On May 17, 2016, at 12:22 PM, Bruce Lawton via EV <[email protected]> wrote:
> 
> I'm in London this week and surprised at the lack of EVs. I see more on my 
> northern Virginia commute than I've seen all week here. Gas is £1.22/liter 
> ($6.14/gal), which of course is much more than home.
> 
> Why so few EVs here?
> 
> Bruce
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