In my opinion, I think Musk is moving the company's long term direction
to the business of providing solar power systems. That makes sense: once
the big automakers start making EVs en masse, Tesla will just be another
player. But in solar energy systems, they can remain a leader much
longer.
https://www.buzzfeed.com/priya/elon-musk-wants-to-power-every-home-with-a-solar-roof?utm_term=.wf2eydX7n#.jcGJyB4X1
...
“The goal is to have solar roofs that look better” with an “installed
cost that is less than the cost of a normal roof plus the cost of
electricity,” the Tesla Motors CEO said.
...
For Tesla, acquiring SolarCity would help the company move toward an
ecosystem play: People who want to buy electric vehicles are more likely
to have interest in sustainable energy at home, too. The solar roofs,
made of quartz, would have a “quasi-infinite” shelf life, according to
Musk. “Really, it’s never going to wear out,” he said.
...
“This is the integrated future. You’ve got an electric car, a
Powerwall, and a solar roof. It needs to be beautiful, powerful, and
seamlessly integrated,” Musk said. “If all those things are true, why
would you go any other direction?”
Peri
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