'Buick will likely position as an upscale alternative to the Bolt EV'
Buick Will Play A Major Part In GM’s Electric Car Strategy
Nov 3, 2017 Sean Szymkowski
2017 Buick logo on front grill at New York Auto Show
General Motors rolled out its plans for an all-electric future in the years
to come and promised 20 new electric cars by 2023. Two all-new electric cars
will arrive in the next 18 months. Although Chevrolet will absolutely be a
major part of the strategy, Buick will become an important leader in the
electric vehicle segment, mostly due to its relevance in China.
WardsAuto reports the brand will roll out its first all-electric car in 2019
based on the Chevrolet Bolt EV. News of this car first broke earlier this
year, and Buick will likely position the car as an upscale alternative to
the Bolt EV. “Buick will play a huge part” in GM’s broad electrification
strategy, Duncan Aldred, Buick chief, said.
He admitted, however, legislation and regulations will drive a lot of
vehicle electrification. This is especially true in China where the country
will require new-energy vehicles (zero emission cars) to make up 10 percent
of an automaker’s sales in 2019. The regulation will climb to 12 percent in
2020. All the while, China continues to build a plan to phase out the
internal-combustion engine in the near future. And China is incredibly
important to Buick, and GM as a whole, so it’s easy to understand why Buick
will follow the electron trail.
“We’re GM’s biggest brand in the world’s biggest market, Aldred added.
“You’ll see a number of different technologies to go toward (our)
One major setback in Buick’s electrification goals is the brand’s luxury
status. Things like leather seats, premium materials and other niceties add
weight; adding weight to an electric car is never a positive attribute with
regards to range estimates. Aldred said GM’s next-generation battery
technology won’t sacrifice premium appointments in the name of range.
Wouldn’t You Really Rather Have a Buick? Buick Ads from 1913-1965
February 8, 2017
1968 Buick LeSabre Commercial - Wouldn't you really rather have a ... 1:01
Jul 15, 2016 - Uploaded by OsbornTramain
Wouldn't you really rather have a Buick? ... 1973 Buick Riviera, Electra and
LeSabre Commercial - BETTER ...
Wouldn't you really rather have a Buick? 6:31
Mar 30, 2014 - Uploaded by hoover1060
A little ride in my 1974 Buick Electra 225 Limited. First time out on the
road in 2014 ...
Buick Riviera -1966- Wouldn't You Really Rather Have A Buick? 1:01
Apr 14, 2012 - Uploaded by VitaDaCazzeggio
1966 Buick Skylark Commercial - Never Aired, Experimental ... 1968 Buick
LeSabre Commercial - Wouldn't ...
wouldn't you really rather have a buick? 1:14
Nov 10, 2011 - Uploaded by DAVE DAVID
The singing 1965 buick ad from the 16MM film I'm selling on ebay. ... I'd
really rather have a '65 Wildcat ...
[from the evdl archives]
EVLN: (GM noise) Buick e-SUV w/ Bolt EV drivetrain(?) > e-Deuce& 1/4
All-electric Buick small SUV to be based on Bolt EV: report ...
Aug 03 2017
EVLN: Vegas Rat Rods' 1928 Buick Electric Rod> One Creepy EV
... going-green part of this EV is mainly its eerie green paint job. In the
show, after the E-Stopp customer asked that his 1928 Buick be Electric, the
VRR owner said he had never made an Electric, and this would be his first (a
piston-head shop doing an EV). New EV components would have cost...
Aug 03, 2014
EV History: GM kills an electric car
... Buick moved in and the Milburn Electric was no longer produced." It
could have been a Buick volt ...
Oct 15, 2008
EVLN: Geezer-pleaser Leaf EV, for you Grandma an EV makes sense
A 70 going on 17 wants a jazzy design that celebrates being a senior!
No geezer pleasers! Hip granny wants urban style
... I have always owned Buicks ... I think you’ll probably stick with
Mar 18, 2012
GM, Buick to launch plug-ins, electric cars in China
Mar 24, 2017 - Buick announces it will soon launch the Velite 5
extended-range electric vehicle in China ... GM last year said it would
introduce more than 10 “new energy” vehicles such as plug-in electric
hybrids and pure battery electrics in China in the next five years ...
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