It's a Spaceballs movie reference for the fastest starship speed. Like turning 
it up to 11 is a reference to the film This Is Spinal Tap.
Tesla likes to make certain pop cultural references in their vehicle user 
interface options for drive motor and fan speed performance settings.

On November 18, 2017 8:32:19 PM CST, Rod Hower via EV <ev@lists.evdl.org> wrote:
>Not getting this post, plaid? 
>
>On Saturday, November 18, 2017 9:27 PM, Mark Abramowitz via EV
><ev@lists.evdl.org> wrote:
> 
>
>Musk claimed that the new Roadster's 0-60 in 1.9 seconds would be the
>fastest of any production auto ever.
>
>Musk coined a new term for being faster than insane or ludicrous mode -
>plaid.
>
>Sent from my iPhone
>
>> On Nov 18, 2017, at 8:34 AM, ROBERT via EV <ev@lists.evdl.org> wrote:
>> 
>> Porsche announced the Mission E base price is 85K and will be
>available in 2019.  The Mission E is slower 0-60 in 3.5 sec; however,
>it will be available.
>> 
>> 
>> ________________________________
>> From: EV <ev-boun...@lists.evdl.org> on behalf of brucedp5 via EV
><ev@lists.evdl.org>
>> Sent: Saturday, November 18, 2017 3:50 AM
>> To: ev@lists.evdl.org
>> Cc: brucedp5
>> Subject: [EVDL] $200k Tesla 2020 Roadster $50k reserve 0-60:1.9s
>ts:250mph | (2019 semi e-truck r:300mi)
>> 
>> 
>> 
>> 'Super e-Roadster that can travel from SF to L.A. – and back – on a
>single
>> charge'
>> 
>> https://www.popsci.com/teslas-new-truck-and-roadster
>> Tesla is crowdfunding its vehicles with big promises
>> 20171117  Rob Verger
>> 
>> [images  / Tesla
>>
>https://www.popsci.com/sites/popsci.com/files/styles/1000_1x_/public/images/2017/11/4w2a6869.jpg?itok=BbXCxNQQ&fc=50,50
>> Elon Musk announced an electric truck on Thursday night, as well as a
>> surprise new Roadster
>> 
>>
>https://www.popsci.com/sites/popsci.com/files/styles/1000_1x_/public/images/2017/11/4w2a6744.jpg?itok=TpAD_r8N&fc=50,50
>> Tesla's electric trucks have a range of 500 miles and are expected to
>begin
>> production in 2019. The total price tag remains unknown.
>> ]
>> 
>> The company employs a "pay now, drive eventually," approach.
>> 
>> Tesla truck Roadster event
>> 
>> Elon Musk announced an electric truck on Thursday night, as well as a
>> surprise new Roadster.
>> 
>> At a theatrical, hype-filled event Thursday night in an aircraft
>hanger in
>> Hawthorne, California, Elon Musk finally revealed Tesla’s
>long-expected
>> electric semi truck. He then surprised the audience by unveiling
>another
>> product that emerged from one of those trucks—a bright red Roadster,
>an
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