https://www.msn.com/en-us/news/us/ubers-e-bikes-are-cannibalizing-rides-from-ubers-cars/ar-AAAj4ij
Uber's e-bikes are cannibalizing rides from Uber's cars
20180719  Matt McFarland

[images  
https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AAAj4ie.img© (Uber)
New Jump users were most likely to choose bikes during hours of congestion,
and cars during off-peak hours

https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AAAjbup.img?h=352&w=624&m=6&q=60&o=f&l=f
© (Jump Bikes) A Jump electric bike
]

Six months after jumping into the bikesharing game, Uber has made a
fascinating discovery: New riders taking a spin on its red Jump electric
bikes in San Francisco are more likely to continue riding the bikes instead
of hopping in one of its ubiquitous cars.

In other words, Uber is disrupting itself -- and the company says it
couldn't be happier about it.

"This is having a positive impact on the things cities care about, notably
congestion and reducing carbon," said Andrew Salzberg, who leads
transportation policy and research at Uber. "Those (things) are exciting."

Uber isn't alone in feeling that way. Mobility advocates said Uber's
findings show people will happily take two wheels instead of four if given
the chance -- something the company hopes will lead cities to loosen
restrictions on bikeshare fleets.

Uber started dabbling in e-bikes in February when it first allowed users to
book rides on a Jump bike through its app. As of July 1, overall trips by
new Jump riders on the Uber platform climbed 15%, even as their trips in
cars and SUVs declined 10%.

The greatest shift away from cars occurred each weekday between 8 a.m. and 6
p.m., when traffic congestion is at its worst. Uber and Jump anticipated
that, figuring that passengers would seek alternatives to slogging through
gridlock in a car.

"This validated a lot of things we thought would be true and hoped would be
true," Jump Bikes CEO Ryan Rzepecki said. "To see an increase in the overall
engagement with the Uber platform was positive, and to tangibly see a mode
shift happening."

Uber, which acquired Jump in April, expects to see similar findings in the
five other cities where it offers e-bikes. Many of those cities strictly
limit how many bicycles bikeshare outfits can provide. Uber hopes those
cities might ease their restrictions once they see how startups such as Jump
can ease congestion and reduce pollution.

"People who are serious about moving people more efficiently and fighting
congestion should be leaning into the idea of allowing modes like bikes and
scooters tobe prevalent," Salzberg said.

Transportation experts said Uber's data underscores the potential of
electric bicycles to remake cities.

"There's this incredible opportunity to get us to choose smaller footprint,
zero emission vehicles which are way better for cities, people's budgets and
environmentally," said Robin Chase, who co-founded Zipcar and helps lead the
World Resources Institute's new mobility efforts. 

Uber isn't alone in embracing e-bikes. Its biggest rival, Lyft, purchased
bikeshare startup Motivate this month, and plans to introduce more bikes and
scooters. And then there are all the scooter-sharing outfits popping up
lately. Bird and Lime have raised money faster than Uber and Lyft did in
their early days.

Gabe Klein isn't terribly surprised by this. Klein, who co-foundedthe
transportation consulting firm CityFi after leading the Chicago and
Washington, D.C., transportation departments, said he recognized the
transformative potential of Jump's electric bikes the first time he rode
one. He has since bought two electric bicycles of his own.

"People are realizing vehicles can be much smaller and simpler and
electric," Klein told CNNMoney. "You don't need a giant GMC Suburban for a
trip under a mile."

More and more Uber riders seem inclined to agree.
[© msn.com]
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http://energyfuse.org/uber-ev-incentive-program-a-welcome-start/
Uber EV Incentive Program: A Welcome Start
13 July 2018  In late June, Uber began a new pilot program to promote
electric vehicle (EV) adoption to its drivers. The “EV Champions Incentive
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