https://foodondemandnews.com/waybacks-solution-on-site-cooking-in-electric-vehicles/
Wayback’s Solution: On-site Cooking in Electric Vehicles
Jan 9, 2019  Laura Michaels

[images  
https://foodondemandnews.com/wp-content/uploads/2019/01/vehicle-unveiling-EDIT.jpg

https://foodondemandnews.com/wp-content/uploads/2019/01/Bill-inside-EDIT.jpg
Bill Chemero, Wayback’s executive VP, inside the Viddl-It vehicle as it was
unveiled at the franchisee convention last year
]

The name itself piques interest: Viddl-It. Wayback Burgers’ new electric
vehicle initiative, Viddl-It combines the on-site cooking of food trucks
with on-demand delivery technology to ultimately bring consumers a better
product.

The desire to deliver a better cheeseburger and fries is what got John
Eucalitto thinking, especially after he saw something in a report from a
third-party delivery provider, “that they believed soggy fries were OK.” The
president of Wayback Burgers, Eucalitto says he was perplexed by this and
decided it was up to him to find a better way for his brand to deliver.

“The bottom line is, delivery food isn’t very good. The packaging can only
take it so far,” says Eucalitto. In Wayback’s use of UberEats, Doordash and
Grubhub in some areas, the “biggest complaint we heard was on quality, or
the driver forgot something.” Viddl-It solves both those problems, Eucalitto
continues, and opens up another revenue stream for the Cheshire,
Connecticut-based brand.

Wayback has been testing the vehicles, each equipped with a
5-and-a-half-by-8-foot kitchen with fryer and griddle, for several months in
areas around its headquarters, and this week went live with a test of the
app. It expects to roll out the Viddl-It package, which will include a full
marketing program, to franchisees later this month. ‘Zees got an early look
at the system during an unveiling at Wayback’s franchisee convention in
October.

“Basically it’s private catering on demand, the food is made fresh on the
spot,” explains Eucalitto. “Our goal is to have these trucks roaming
everywhere.”

Customers can reserve a Viddl-It vehicle for catering needs and drivers will
also accept large or small delivery orders and have a presence in popular
nightlife areas. Early sales projections of $1,000 or more for vehicles
operating eight hours are “not unrealistic,” Eucalitto says.

Wayback worked with Tropos Technologies out of Morgan Hill, California, to
engineer a version of Tropos’ lightweight electric commercial utility
vehicles that could be outfitted with a small kitchen. The low-speed
vehicles have a delivery radius of one to two miles and will cost about
$35,000 for franchisees who elect to integrate Viddl-It into their
operations. Work is already underway on a “Gen 2” model that could reach
higher speeds and travel further.

Franchisees, notes Eucalitto, are “anxiously awaiting” the official rollout
and interest in adding Viddl-It vehicles is high. Once a franchisee commits,
there’s a 45 to 60-day turnaround for each vehicle, a relatively short
timeframe because Tropos already has an inventory and “we’ll just fabricate
the kitchen.”

Those kitchens feature custom-made equipment, including “a piece similar to
a pressure cooker for frying,” explains Eucalitto, a modification necessary
to enable all-day cooking capabilities. “You can’t be filling up and
emptying fryers every time, so we had to solve that equipment piece,” he
notes.

Wayback will continue to work with third-party delivery services, though
Eucalitto views them more as “marketing tools.”

“That component will always be there, the marketing component is really
strong, so we’ll continue to use them but also pursue our own channels,” he
says
[© foodondemandnews.com]
...
http://www.troposmotors.com/
ABLE XR cargo


http://www.franchisetimes.com/news/January-2019/On-site-cooking-in-electric-vehicles-at-Wayback-Burgers/
On-site cooking in electric vehicles at Wayback Burgers
2019.01.11  The characteristics of a well-made hamburger—the juicy patty,
melted cheese, premium fixings—are also the very attributes ...
http://www.franchisetimes.com/images/cache/cache_2/cache_8/cache_4/Waybackvehicleunveiling-fcb68482.jpeg


+
https://www.bizjournals.com/pittsburgh/news/2019/01/11/this-industry-could-make-pittsburgh-a-job-magnet.html
This industry could make Pittsburgh a 'job magnet'
2019-01-11  Self-driving and electric cars could create more than 100,000
mobility jobs in the United States over the coming decade ...




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