'demonstrate organic produce can be sent from the farm to the customer's door in Sweden without ecological footprint'
https://www.freshplaza.com/article/9085935/200-kilos-of-avocados-shipped-from-malaga-to-sweden-in-electric-car/ 200 kilos of avocados shipped from Malaga to Sweden in electric car 3/25/2019 diariosur.es Pelle Lundborg is a successful Swedish entrepreneur who decided to move to Malaga in December 2006. He did it after meeting a girl from Fuengirola in London, where he was living at the time. He then moved to the Costa del Sol, where he still resides. He is currently half-retired from his company, THQ Nordic, founded 25 years ago and specialized in the design of video games (it currently has about 2,000 employees), although he still does some work from time to time. Lundborg, however, likes to keep himself busy, so a year ago, he decided to buy a farm in Carratraca, which he has named Solmark. His goal is to obtain a high quality organic production in order to export it to Sweden, and one of his first promotional actions is, at the very least, striking. Last Thursday (March 21), the entrepreneur departed aboard a 100% electric car, a Tesla Model 3, in which aimed to travel 3,700 kilometers to his hometown, Linkoping. In the trunk, he carried 200 kilos of avocados, which he harvested a day before leaving on a farm in Pizarra, as the trees in his own farm are still young and don't yet bear fruit. "The idea is to show that they can be shipped from the farm to the customer's door in Sweden without an ecological footprint," says the entrepreneur. He has done this as much as a marketing action as for the pleasure of doing something different, interesting and philanthropic. "It's about promoting the business, but also about improving the environment, changing mentalities and showing that it is actually possible," he explains. From charger to charger He traveled with a friend and the trip could be followed in real time through the Facebook page of the Solmark farm. They planned to spend two nights on the trip, so they expected to arrive on Saturday afternoon or evening. The route was planned relying mainly on the network of chargers and superchargers that Tesla has already set up across Europe, and that can be located through its mobile application and with the car's service panel. [© freshplaza.com] ... https://goo.gl/maps/7MURShtLMKk route-map Finca Solmark.es to Linköping.se via A10 ... https://goo.gl/maps/JUTVe9DuTE92 satellite-map Finca Solmark(farm) 36°50'24.5"N 4°49'14.8"W 29551 Carratraca, Málaga, España(spain) ... https://www.google.com/search?q=Pelle+Lundborg+Finca+Solmark https://www.diariosur.es/malaga/empresario-lleva-kilos-20190322221932-nt.html (in spanish, goog.translate: A businessman carries 200 kilos of avocados from Malaga to Sweden in an electric car [image https://static1.diariosur.es/www/multimedia/201903/22/media/cortadas/pelle-khlB-U70976090468yzB-624x385@Diario%20Sur.jpg Pelle Lundborg, next to his Tesla car and a sample of the avocados he carries. / Ñito Salas Pelle Lundborg, who has a farm in Carratraca, aims to raise awareness among consumers about organic products and climate change Ignacio Lillo IGNACIO LILLO Malaga Friday, March 22, 2019, 00:54 Pelle Lundborg is a successful Swedish businessman who decided to move to Malaga in December 2006 . He did it after meeting a girl from Fuengirola in London, where he lived then. He moved to the Costa del Sol and here he continues. He is currently half-retired from his company, THQ Nordic , founded 25 years ago and specialized in the design of video games (currently has about 2000 employees), although he still continues to work in a timely manner. But Lundborg is a restless person, so a year ago he decided to buy a farm in Carratraca , which he has named Solmark. Its intention is to have an organic production of very high quality to export to Sweden. And one of his first actions to publicize the business is, at least, striking. And is that the entrepreneur left yesterday aboard a 100% electric car, a Tesla Model 3, which aims to travel 3,700 kilometers to his hometown, Linköpin g. In the trunk he carries 200 kilos of avocados, which he picked up the day before on a farm in Pizarra, because his, he clarifies, has young trees that still do not bear fruit . "The idea is to demonstrate that they can be sent from the farm to the customer's door in Sweden, and without ecological footprint," says the entrepreneur. He does it as much as a marketing action as for the pleasure of doing different, interesting and philanthropic things. "It's about promoting the business, but also about improving the environment, changing mentalities and teaching what is possible through the example," he explains. From charger to charger Travel with a friend and the tour can be followed in real time through the Facebook page of the Solmark farm . They plan to do two nights on the trip, so they expect to arrive on Saturday afternoon or evening. To draw the route has relied mainly on the network of chargers and superchargers (fast) that Tesla has already installed throughout Europe, and that can be found in its mobile application and in the service panel of the car. In addition, they will spend the night in hotels that already have this type of equipment. However, the route will vary depending on the circumstances that are encountered (meteorology, energy availability, etc.). Your trip, of 3,700 kilometers, can be followed in real time on social networks Pelle Lundborg bought 15 hectares of land «to disconnect from stressed life». But since the abandonment and the tons of garbage that was found, it has turned it into a new vital and business project, where the olive oil produced by its trees is exported to Sweden as a product of 'delicatessen'. In addition, it has launched a program of sponsorship of olive trees, where sponsors can learn about the production process. "Oil is still something very exotic for Swedes." In addition, it has been proposed to combat depopulation in Carratraca and other towns in the area , by exporting directly to Sweden small productions of tropical fruits (such as avocado and custard apple) under the label of organic product, something that has a very high demand in the Nordic countries. "Now the fruit always comes from far away and in containers, so the quality is not good." That is why I have chosen avocado as the flagship product of this long and striking promotional journey from one end of Europe to the other.) ] ... https://www.google.com/search?q=diariosur+.es+tesla+Málaga [video dated https://www.youtube.com/watch?v=rW7INrKoyi4 (in swedish, goog.translate: Finca Solmark South Coast Oct 4, 2018 Entrepreneur Pelle Lundborg has now also become a farmer through the purchase of a large farm at Carratraca, in the Málaga province. On an area of 15 hectares he has existing olive trees and also newly planted avocados. Eventually, he also wants to build a holiday home that can be rented out to those seeking peace and meditation. Reporter: Mats Björkman - Video: Richard Björkman) ] + https://www.ibtimes.com/hackers-crack-tesla-model-3-security-wins-electric-sedan-reward-2778979 Hackers Crack Tesla Model 3 Security, Wins Electric Sedan As Reward 03/24/19 With this successful hack, the team receives a cash prize and a Tesla Model 3 sedan . So far, this competition confirms some of ... its vulnerability issues ... https://hackersonlineclub.com/hackers-hacked-tesla-model-3-in-pwn2own/ For EVLN EV-newswire posts use: http://evdl.org/archive/ {brucedp.neocities.org} -- Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/ _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
