https://electrek.co/2019/04/29/avengers-audi-electric-e-tron-engine-noise-product-placement-fail/ Avengers movie adds gas engine sound to Audi’s electric e-tron in product placement fail Apr. 29th 2019 Fred Lambert
[image https://i2.wp.com/electrek.co/wp-content/uploads/sites/3/2018/11/Audi-e-tron-GT-concept.jpg ] With the launch of their new electric SUV in the US, Audi is now making a marketing push for the e-tron vehicle lineup — making it one of the rare legacy automakers advertising electric cars. In its latest effort, they had an important product placement in the new Avengers movie, but they added some gas engine sounds to electric Audi e-tron. Note: this article is spoiler-free. Marvel Studios’ “Avengers: Endgame” debuted this weekend and the film features the all-electric Audi e-tron Sportback concept and the Audi e-tron GT concept. Loren Angelo, vice president of Marketing at Audi of America, commented on the product statement: “Since Tony Stark introduced the world to the iconic Audi R8 in 2008, Marvel fans have really embraced the brand. We’re eager to introduce them now to the all-electric Audi e-tron SUV and expect an equally strong fan reaction to Tony Stark’s new supercar the all-electric Audi e-tron GT concept,” The electric vehicles are quite predominantly featured in the movie, but they appear to have made a big mistake in the audio editing. In one of the main product placement scenes, Tony Stark is seen driving the e-tron GT aggressively and they obviously added gas engine sounds on the footage of the superhero billionaire driving the all-electric concept vehicle. We contacted Audi to have a comment about what happened there and we will update if we get a statement. Electrek’s Take I love that Audi is making a big marketing push for its upcoming lineup of e-tron vehicles. They are buying ads, making marketing campaigns, and that’s rare for electric vehicles in the industry. But I feel like the execution could be a lot better. First off, I don’t understand why they focus the advertising on the models not yet available, like the e-tron GT and e-tron Sportsback, instead of the e-tron SUV, which is hitting the market in the next few weeks and it is already available in Europe. Secondly, they seem to make some missteps, like those engine sounds in this product placement. I like that electric vehicles are being featured in mainstream movies like that, but some people won’t even know it’s electric if it has engine noise edited on top of the regular electric motor noise. Maybe it’s not their fault and the production company behind the movie did it, but you would think that Audi would have oversight over the final product since they are paying for it. [© electrek.co] ... https://www.google.com/search?q=Avengers+movie+e-tron search on Avengers movie e-tron https://www.google.com/search?q=Avengers+movie+billion http://electric-vehicle-discussion-list.413529.n4.nabble.com/Re-Turds-tp4692766p4692770.html étron.fr = POS : Turds Feb 04, 2019 ... http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=e-tron&days=0 search evdl archive on e-tron + https://www.stuff.co.nz/world/australia/112307042/orange-flash-before-australian-womans-house-burnt-down 'Orange flash' before Australian woman's house burnt down Apr 28 2019 The fire gutted the house and caused tens of thousands of dollars damage ... a laptop battery, but about a hundredth the size of an electric car," Wells said ... bicycle battery had been charging on the floor overnight ... signs point to the lithium ion battery of Sandford's beloved eZee Sprint e-bike ... reason for the fire would be the lithium battery cells supplied by LG Korea ... Any lithium ion battery can catch fire. The risk is higher when it's fully charged ... https://resources.stuff.co.nz/content/dam/images/1/u/v/4/o/9/image.related.StuffLandscapeSixteenByNine.1240x700.1uv4o2.png/1556436217277.jpg ... https://www.smh.com.au/business/consumer-affairs/an-orange-flash-then-melanie-s-house-burnt-down-20190426-p51hj2.html An 'orange flash', then Melanie's house burnt down April 28, 2019 It was a hot fire - some fires you might run towards with a blanket but this was not that ... battery, but about a hundredth the size of an electric car," ... Any lithium ion battery can catch fire. The risk is higher when it's fully charged ... https://static.ffx.io/images/$zoom_0.263%2C$multiply_1%2C$ratio_1.776846%2C$width_1059%2C$x_0%2C$y_86/t_crop_custom/w_800/q_86%2Cf_auto/3c90a443557272b5b8e5841976f3577e0925a2b1 For EVLN EV-newswire posts use: http://evdl.org/archive/ {brucedp.neocities.org} -- Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/ _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
