https://electrek.co/2019/06/19/audi-electric-car-e-tron-spider-man-movie-product-placement/
Audi expands movie product placement of electric cars, e-tron will be in new
Spider-Man
Jun. 19th 2019  Fred Lambert

[image  
https://i2.wp.com/electrek.co/wp-content/uploads/sites/3/2019/06/Audi-e-tron-spider-man-e1560976145487-1.jpg


video
https://youtu.be/4-jGd8vPvjE
Audi Presents: Science Fair


share
https://twitter.com/FredericLambert/status/1137475879003729921/photo/1
Fred Lambert @FredericLambert
 Audi is advertising the e-tron electric SUV right at a gas station in
Hollywood #smart @AudiOfficial
4:45 PM - Jun 8, 2019
]

Audi, one of the rare automakers investing heavily in advertising electric
vehicles, is expanding its movie product placement of electric cars with an
e-tron appearance in the new Spider-Man movie. 

Earlier this year, Marvel Studios’ “Avengers: Endgame” featured the
all-electric Audi e-tron Sportback concept and the Audi e-tron GT concept in
product placement.

The experience wasn’t exactly flawless as the studio ended up adding gas
engine sound to Audi’s electric e-tron, but they are nonetheless moving
forward with another placement.

The German automaker partnered with Sony Pictures Entertainment on the next
Spider-Man movie:

“Audi vehicle placement in “Spider-Man: Far From Home” includes the
all-electric Audi e-tron and the all-new Audi A7 and Audi Q8. Audi vehicles
will also make an appearance at the “Spider-Man: Far From Home” Hollywood
premiere this summer.”

Sven Schuwirth, Head of Brand Audi, Digital Business and Customer Experience
at Audi, said about the announcement:

“Teaming up with Sony Studios gives us an ideal opportunity to stage Audi´s
electric offensive in a spectacular environment and to customize this
important technology for a highly engaged audience. Therefore product
placement plays a significant role in our new brand strategy.“

On top of the product placement in the movie, they have also produced a
digital short titled “Science Fair” featuring Peter Parker (Tom Holland),
his best friend Ned (Jacob Batalon), and the Audi e-tron GT concept:

Electrek’s Take
As usual, I like to commend Audi for being amongst a select few automakers
to put real money behind advertising and promoting electric vehicles.

However, I feel like they are often missing the mark on the actual
advertising.

The engine noise in the Avenger movie is an obvious one, but I also don’t
understand this digital short – you can bring an electric car to a science
fair as your own project?

Either way, the e-tron GT concept looks incredible so there’s that.
[© electrek.co]
...
http://electric-vehicle-discussion-list.413529.n4.nabble.com/Re-Turds-tp4692766p4692770.html
étron.fr = POS : Turds
Feb 04, 2019


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