https://www.forbes.com/sites/billroberson/2019/06/20/why-is-there-no-all-electric-prius-toyotas-big-ev-miss/#336d2d3e1c34
Where Is The All-Electric Prius? Toyota's Big EV Miss
Jun 20, 2019  Bill Roberson

[image  
https://specials-images.forbesimg.com/imageserve/5d0af67b142c50000a33787e/960x0.jpg
Toyota Prius
A well-traveled Toyota Prius hybrid, captured in the wild. Why hasn't Toyota
taken the next logical step and made it a full-on electric car? PHOTO BY
BILL ROBERSON

https://specials-images.forbesimg.com/imageserve/5d0ad8534c687b00085a2525/960x0.jpg?fit=scale
Toyota's "new" EV lineup from a press release includes six chiseled renders
that may or may not ever see production. No model names or performance
details were released. PHOTO COURTESY OF TOYOTA
]

Toyota Prius
A well-traveled Toyota Prius hybrid, captured in the wild. Why hasn't Toyota
taken the next logical step and made it a full-on electric car? PHOTO BY
BILL ROBERSON

If there was ever a car that was - and is - primed and ready to go full EV,
it's the Toyota Prius. The first truly popular hybrid and definitely the
most iconic (and sometimes hated) "green car," it's still in production a
tick over two decades later. Millions of them are still putting around
spewing exhaust (albeit in small amounts) even though it's forward motion is
aided and abetted by an electric powertrain.

So where the heck is the all-electric Prius?

Back in March, Road and Track took a closer look at this conundrum and came
away with the conclusion, with an assist from Toyota's Gerald Killmann, vice
president of research and development in Europe, that the carmaker's
internal math indicated they could sell a boatload more (or several hundred
boatloads more) hybrids than they ever could pure battery-powered electric
cars, known as "battery electric vehicles" or BEVs in auto industry speak.
Sure, we're looking at BEVs, Toyota seemed to say, but for now, please
continue to buy and enjoy our many hybrids (and our hydrogen car).

That approach has certainly seemed to make sense economically: Toyota
absolutely can build a zillion trusty hybrids instead of a lesser volume of
battery-intensive pure electric cars, thereby stretching its precious
battery inventory - something that's beginning to show some strain in the
U.S. and across the auto industry. And so far, it has been a good plan:
Millions of eco-minded drivers are satisfied with 50mpg or better, and with
that little engine on board, there's no range anxiety.

And then, in the space of about the last three months, everything seemed to
changed.

As calendars turned to June, word came that Toyota had (ahem) perhaps
miscalculated the rapidly growing BEV market and had decided to move it's
back-burnered all-electric car plans up a bit - by, say, five years, from
2025 to 2020. As in, to right now.

Toyota then quietly showed off a slate of new machines that could best be
described as hopeful renders; cars, SUVs, minivans and so forth (but no
trucks!!) that have a new "faceted" design and a modular construction plan
that should save money on the back end. One model that seems to be a bit
closer to market is the C-HR, an all-electric crossover shown in China
several weeks back.

But the C-HR isn't a Prius, and it's difficult to understand why Toyota has
not leveraged the enormous brand equity of the world's best-known hybrid to
land a giant, immediate footprint in the EV space. It's not like electrical
powertrains are a new technology for Toyota; they helped invent the whole EV
system of battery propulsion. Would a Prius EV not be a home run, or at
least a solid triple? What better branded eco-vehicle is out there to
compete with a Model 3? Or a Bolt? Or a Fiat 500e?

How myopic on the future of transportation is the Toyota leadership that
they did not see the future written for them by car companies like
Volkswagen, Mercedes-Benz, or even stodgy Chevrolet, all of whom have
clearly said EVs are the future, have dozens of models in the pipeline and
are working on EV infrastructure and so on. Wasn't nearly half a million
pre-orders for the snub-nosed Tesla Model 3 a rather bright signal flare?
What about the tsunami of EV production in China? And still they said:
Hybrids and hydrogen.

I get it: We're still in the early stages of the EV era. 

Multiple futures could still play out, including versions filled with BEVs,
hybrids, hydrogen fuel-cell machines and legacy gas-burners. But time and
tide wait for no one, and neither does the inexorable and exponential pace
of technology. 

Petrol cars are rolling dinosaurs and everyone knows it; hydrogen cars are
neat but will never be able to compete with BEVs in terms of ultimate
simplicity and infrastructure buildout unless some technological miracle
takes place where hydrogen can flow through copper wire.

Toyota, father of the trusty Prius, is missing a massive opportunity by not
taking on Tesla - or even GM - by bringing a fully electric car with a
familiar face to the millions of people who already often drive electric (at
least part of the time) in a car they love, often with a quiet passion.

And don't even get me started on how GM missed the boat on the EV2.
[© forbes.com]


[dated]
https://priuschat.com/threads/all-electric-prius.85924/
ALL-Electric Prius


+ (tmc still pushing hevs)
https://www.financialexpress.com/industry/toyoto-wins-24-hours-of-le-mans-race-with-hybrid-electric-vehicle/1615068/
Toyota wins 24 Hours of Le Mans race with hybrid electric vehicle
June 22, 2019 The self-charging hybrid electric vehicle, the TS050 driven at
the endurance event this year, has been further improved with a 1,000 bhp
hybrid electric ...
...
https://en.wikipedia.org/wiki/Toyota_TS050_Hybrid
The Toyota TS050 Hybrid is a racing car developed for the 2016 Le Mans
Prototype rules in the FIA World Endurance Championship. The car is the
direct successor to the Toyota TS040 Hybrid ...




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