https://finance.yahoo.com/news/electric-hummer-gm-ponders-clean-151130541.html
An Electric Hummer? GM Ponders a Clean Revival of a Gas Guzzler
June 17, 2019  David Welch  Bloomberg

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https://s.yimg.com/ny/api/res/1.2/w912UPwFecz7w4J5wALadg--~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9MTI4MDtoPTk2MA--/https://media.zenfs.com/en/bloomberg_markets_842/58a3145b6c2e523ba12b1d56a0692201
Hummer ice sales

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Hummer ice
]

(Bloomberg) -- A zero-emission Hummer sounds as paradoxical as non-alcoholic
whiskey, but General Motors Co. is mulling over the idea of building an
electric vehicle that would bring the defunct gas-guzzling brand back to
life.

For now, it’s just an idea GM is considering as it plans which vehicles will
be included in a fleet of electrified SUVs and trucks, say people familiar
with the matter. The Hummer name has surfaced as way to tap growing demand
for rugged SUVs with off-road capabilities, while avoiding the
gasoline-burning image that made the brand something of a pariah a decade
ago, said the people, who asked not to be named because the conversations
are private.

Electric Hummer chatter comes as GM is looking to transform itself from a
conventional, gas-powered-vehicle maker into what Chief Executive Officer
Mary Barra calls an “all-electric future.” Hummer is one of many options GM
is exploring as it races to develop the next generation of battery-powered
vehicles. Several other car companies also are rushing to produce
commercially viable electric-powered models.

When asked about it, GM President Mark Reuss was unconvinced. “I love
Hummer,” Reuss said on the sidelines of a press conference on June 12. “I’m
not sure. We’re looking at everything.”

Building an electric Hummer may never come to pass. Internally, the company
looks at the idea as a `What If' exercise when planning which models GM will
build with its truck battery pack, say the people familiar with the
discussions. Without electrification, GM would have a tough time selling a
traditional Hummer in an era when emissions rules have become much stricter
than in the brand’s heyday ...

BEV3 Project

GM is currently working on two major battery-electric vehicle programs. The
first is its BEV3 project, which will develop passenger cars, crossover SUVs
and a variety of other small and mid-sized models. That’s part of the
automaker’s pledge to put 20 EVs on the road globally by 2023. The second
program would make electric pickups and other full-size vehicles, some of
which can go off-road.

In its family of brands, GM has large SUVs -- such as the Chevrolet Suburban
and Cadillac Escalade -- as well as hulking GMC vehicles including the
Sierra truck and Yukon SUV. GMC also has Denali-labeled models that denote
luxury and an AT4 brand for off-road capable trucks. Any of those
potentially could be offered with electric powertrains, Reuss said.

“It’s massive. There might be places where we go first that are not just
heavy-duty work trucks but more style and capability for off-road,” he said.
“There are lots of things that are very attractive.”

GM kept Hummer after its 2009 bankruptcy but halted sales in 2010. Back
then, the 10-miles-per-gallon Hummer H2 made the brand a symbol of automaker
indifference to global warming. The vehicle was so heavy its weight placed
it beyond the reach of federal government rules for fuel-economy tests,
further enraging environmentalists. Hummer’s death knell came when oil
soared past $100 a barrel, spiking gas prices and sinking sales.

GM bought the brand in 1998, six years after AM General debuted it as a
civilian version of the armored Humvee military vehicle made famous for its
role in the Gulf War. Actor and former California Governor Arnold
Schwarzenegger was an early and very public advocate for the brand and its
first model, which later became known as the H1. GM sales started with the
H2 model in 2002, a $60,000 SUV made using some parts from Chevy pickups and
SUVs. It was a smash hit among buyers looking for brawn and bling, prompting
the Detroit automaker to follow up with the mid-sized H3 SUV and H3T pickup
truck.

Demand for Hummer vehicles peaked in 2006 with U.S. sales of 71,524
vehicles, but fewer than 4,000 were sold by 2010, according to the
Automotive News Data Center.

Over the past few years, GM has been watching the growth of Jeep, the crown
jewel and moneymaker of Fiat Chrysler Automobiles NV, and wondering if
Hummer might win a piece of that market, said the people familiar with the
brand discussions. GM sees an opportunity to compete with Jeep for off-road
vehicles that have creature comforts commanding high premiums, two of the
people said. The company’s designers have done work with Hummer concepts and
have experimented with Hummer styling cues on future GMC brand models.

Years Away

Even if GM goes through with a plan to make an electric Hummer, it would be
years away. GM’s planned electric-truck project is well underway, but those
models aren’t expected to launch until after the debut of the BEV3
architecture for smaller vehicles. Cadillac or one of the higher-volume
brands would probably get some of the first models on the larger
electric-truck-based platform.

Earlier this year, GM was negotiating to form a joint venture with Rivian
Automotive Inc., a startup electric-truck maker based outside Detroit. When
the deal fell apart, GM accelerated development of its own battery-powered
pickup and SUV program.

It’s not alone in thinking there’s latent demand for large and luxury-market
vehicles. When the GM deal died, Ford Motor Co. invested $500 million in
Rivian with plans to build an electric pickup. And Jaguar Land Rover
Holdings., which has a strong presence in large and luxury SUVs, will sell a
plug-in hybrid version of the Range Rover this summer. The Indian-owned,
British brand also has joined forces with BMW AG to work on electric drive.

At its annual meeting on June 11, Tesla Inc. CEO Elon Musk said he is
pushing hard to get an electric pickup truck that is capable of work duties
but drives like a Porsche. He plans to show the vehicle this summer.

Should GM decide to move forward with Hummer, it would need to rebuild the
brand’s marketing and retail strategy. The automaker could sell Hummers in
Cadillac or Buick-GMC dealerships -- for example in a small, brand-dedicated
showroom. Previously GM gave specific franchises to separate Hummer dealers,
who were disgruntled when sales ended. That alone could be a hurdle for
greenlighting a resuscitated Hummer brand, one of the people said.

Whatever happens, GM won’t be the first to think of an electric Hummer.
Schwarzenegger worked with Kriesel Electric to put a battery and EV motor in
his own H1 two years ago -- pioneering a zero-emission version of a vehicle
that once went by the tagline “Like Nothing Else.”

(Updates with details on GM's internal debate in fifth paragraph.)

To contact the reporter on this story: David Welch in Southfield at dwelch12
@bloomberg.net

To contact the editors responsible for this story: Chester Dawson at
cdawson54 @bloomberg.net, Melinda Grenier
[©2019 Bloomberg L.P.]


https://www.insidercarnews.com/electric-hummers-may-soon-terrorize-neighborhoods/
Electric Hummers May Soon Terrorize Neighborhoods
Jun 19, 2019  because it might reanimate Hummer as an all-electric brand. As
they say, nobody ever comes back the same ...
GM would be better off bringing back Pontiac or Saturn as an all-electric
brand ...


https://electrek.co/2019/06/17/gm-considering-electric-hummer/
Ultimate gas guzzler goes green? GM said to be considering electric Hummer
Jun. 17th 2019  ... amusing to think of a hulking behemoth like the 9-10 mpg
Hummer H2 turning into an all-electric vehicle ...
https://i2.wp.com/electrek.co/wp-content/uploads/sites/3/2019/06/hummerh2.jpg
...
https://www.google.com/search?q=hummer+inefficient
... 
[dated]
http://electric-vehicle-discussion-list.413529.n4.nabble.com/How-many-watt-hours-mile-would-a-Hummer-take-tp452319.html
How many watt hours/mile would a Hummer take ?
... would an H2 or H3 Hummer take ? Similar to a pickup truck ? More ? Less
?
Jan 07, 2009


https://www.google.com/search?q=electric+Hummer
 search  electric Hummer
https://www.google.com/search?q=electric+Hummer+Schwarzenegger
...
[dated]
https://dupontregistrytampabay.com/arnold-schwarzenegger-reveals-kreisel-electric-hummer-h1/
Arnold Schwarzenegger Reveals Kreisel Electric Hummer H1
... batteries from Kreisel Electric that have a 100 kWh capacity. This
energy is fed to two electric motors on the front and rear axles. Power
output is rated 483 horsepower and the top speed is rated at 75 mph. Range?
They say it can travel 186 miles on a single charge ...
...
[video
https://www.youtube.com/watch?v=PsNHn_Ri4Hs
Kreisel Electric Hummer
Published on Oct 17, 2017
The Kreisel Electric Hummer H1
]
...
All-electric Hummer unveiled by Kreisel and Arnold Schwarzenegger ...
https://electrek.co/2017/09/20/all-electric-hummer-kreisel-arnold-schwarzenegger/
Sep 20, 2017 ...


Used 2017 Hummer MEV HX-T Electric For Sale ($14,900)
https://www.motorcarclassics.com/2017-hummer-mev-hx-t-electric-c-275.htm
Used 2017 Hummer MEV HX-T Electric Stock # 1325 in Farmingdale, NY at
Motorcar Classics, NY's premier pre-owned luxury car dealership. Come test
drive a ...
Price?: ?$14,900 Make an Offer  Stock?: ?1325  Mileage?: ?78
...
http://www.myelectricvehicle.org/mev-hummer-hxt/
(nEV)


http://electric-vehicle-discussion-list.413529.n4.nabble.com/dink-Cadillac-KeepRising-unprofits-Kettering-fires-Grill-Gun-Ports-Terrify-tp4692927.html
dink Cadillac: KeepRising, unprofits, Kettering, fires, Grill-Gun-Ports
Terrify
Feb 26 2019


+
https://www.cnbc.com/2019/06/17/gms-race-to-outflank-tesla-may-be-stalling-out.html
GM's race to outflank Tesla may be stalling out
JUN 17 2019  GM would launch 20 models of electric cars by 2023, beginning
early this year, she said, preparing for a time when cars would drive
themselves and many ...
https://image.cnbcfm.com/api/v1/image/104871426-RTX3KCD9.jpg




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