https://www.caradvice.com.au/809590/2021-morris-je-unveiled/
2021 Morris JE unveiled
2019-11-23  William Stopford

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The Morris name returns after more than three decades on a van that weds
throwback styling with a modern electric drivetrain.

Defunct marques are never gone forever as they always seem to be resurrected
by the burgeoning Chinese car market.

While today’s MGs look little like the MG roadsters of yore, the Morris JE
dusts off another illustrious British nameplate for a slavishly faithful
recreation of an old design.

There is, however, a modern twist – it’s an electric vehicle.

The JE is the first product from the resurrected Morris Commercial brand.
It’s a dead-ringer for the old Morris J-Type, a forward-control van produced
between 1949 and 1961. This isn't, however, a replica like an Aston Martin
Continuation [
https://www.caradvice.com.au/796670/aston-martin-db4-gt-zagato-review/
] car.

Much as the Volkswagen Type 2 (Kombi) and Citroen H Van eventually became
fashionable, the Morris J-Type came to enjoy a loyal following. The JE,
therefore, employs utterly delightful retro sheetmetal that goes beyond mere
homage and into quasi-replica territory. You'll see some obvious
differences, however, like modern front bumpers and a charging port located
behind the classic pear-shaped grille.

Morris Commercial fully recognises the JE’s talents as a mobile billboard,
saying its distinctive looks “provide eye-catching mobile marketing
solutions”. In addition to the van, there are pickup and minibus versions
forthcoming and Morris also promises autonomous driving technology down the
line.

Underneath the lightweight, carbon-fibre composite body is a bespoke chassis
with a lithium-ion battery powertrain. Morris expects an electric range of
321km from the 60kWh battery and the JE can be charged to 80 percent in just
30 minutes with a rapid charger. Morris hasn’t released any other
specifications.

Another huge point of differentiation from the old J-Type is the price.
Where the J-Type was a workaday van, the JE is more upscale boutique than
fish delivery. Prices are expected to start at £60,000 (A$114,206). Blimey,
that’s a bit of dosh, innit?

Of course, for that price the JE isn’t going to have a low-rent delivery van
interior. The seats and steering wheel are trimmed in leather with contrast
stitching and there’s a modern infotainment system.

Morris Commercial promises high-quality materials – even in the cargo bay –
and an ‘exquisite level of detail’ with ‘luxury materials and quality
British craftsmanship’.

That cargo bay has 5.5 cubic metres of load space and can accommodate items
up to 2.4 metres in length, while the van has a total payload of up to
1000kg.

The reborn Morris Commercial brand was founded by Dr. Qu Li, a Chinese
businesswoman formerly affiliated with the defunct MG Rover and who was
responsible for scooping up LDV’s assets a decade ago and selling them to
SAIC Motor.

She headquartered the company in Worcestershire but, while the JE was
designed and engineered there, it’s not yet known where it’ll be built.

The Morris nameplate last appeared on a van version of the Austin Metro
hatchback in 1985 before that car was rebranded the Austin Metrovan.

The Austin nameplate was also retired shortly thereafter, joining other
heritage nameplates like Riley and Triumph in the junkyard. Some of those
would be ripe for the picking by the Chinese…

Production of the JE is set to start in 2021 though the Morris JE is
unlikely to come here. A word of advice to Morris Commercial: send this to
Japan. The land of Mitsuokas and the Nissan Figaro and S-Cargo would lap
this up.
[© caradvice.com.au]


https://newatlas.com/automotive/morris-je-electric-van/
Morris JE van among the most adorable electric ... 
Nov 14, 2019 - We knew the electric Morris J-type van would be cool ... the
classic as a proper modern-day light commercial vehicle, pulling out ...
Classic Morris J-type van reimagined as a modern ... Its first vehicle will
be a fully electric carbon fiber van inspired by the J-type ...
https://assets.newatlas.com/78/0c/740b66ce4464a9a6a0952b8b3e74/download-1.jpeg


+
https://www.irishtimes.com/life-and-style/motors/bmw-hopes-to-kick-start-its-electric-revolution-with-new-battery-lab-1.4084240
BMW hopes to kick-start its electric revolution with new battery lab
2019-11-20 ... BMW's figures, 80 per cent of the cost of building an
electric car is the battery cells themselves, and 80 per cent of the cost of
the cells is the sheer ...
https://www.irishtimes.com/polopoly_fs/1.4084236.1573834745!/image/image.jpg_gen/derivatives/box_620_330/image.jpg




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