https://www.topgear.com/car-news/big-reads/driving-zero-labs-electric-ford-bronco
Driving Zero Labs' electric Ford Bronco
2020-02-22  Tom Ford

[images  / Rowan Horncastle
https://www.topgear.com/sites/default/files/styles/16x9_1280w/public/images/big-read/2020/02/271c37ac4218737af9891de8ebb9b612/broncobig.jpg

https://www.topgear.com/sites/default/files/styles/fit_1960x1102/public/images/big-read/carousel/2020/02/8d6073a3d4a05f2e6f19dd935290433a/rh_zerolabsbronco_quickedit_36.jpg

https://www.topgear.com/sites/default/files/styles/fit_1960x1102/public/images/inline-galleries/2020/02/0d73fd235beda1d91e2b254495b3ef58/rh_zerolabsbronco_quickedit_30.jpg
]

A classic American 4x4 with zero emissions and Rolls-Royce build quality?
What next? Vegan pork?

“Road” is a mite generous as a description, really. It’s a rocky vein
sketched lightly across the ankles of a small-ish mountain. A carriageway
busy with everything but traffic, all dust and rocks, and brush that
grumpily scrapes itself up out of the dirt as if angry about its own
existence. The sun is starting its low pass, which means this vintage Ford
Bronco is chased by a blocky shadow a millisecond in second place the whole
way, a silhouette softened by the light trail of dust we’re ploughing in our
wake as we climb. 

We crawl over rocks in low-range, picking lightly at the trail, gently
pulling ourselves ever higher until the view reveals itself and we pull to a
stop, absorbing the view like taking in a breath, a view painted in muted
watercolours across the horizon. It’s a scene that could be pulled from the
Sixties, given the age of the car we’re driving. Except when you listen, and
look closer. Because one, the Bronco is near silent, even when it’s moving,
and two, if you spare this Ford any more than a cursory glance, you’ll
realise that this car is the same as a Sixties Bronco in the same way that a
cat is a horse. Same basic design architecture, wildly different outcome. 

It goes deeper than the modern paint. Or the millimetric carbon-fibre panel
gaps that are decidedly unBronco in both material and finish. The re-made
body that soothes away some of the original Bronco’s more awkward production
necessities. It goes further than the hardcore and respected Currie
Enterprises differentials you can see peeping out from underneath the car
front and back, or the Fox Racing suspension that you glimpse. Further even
than an interior that you could happily mount on a wall as modern art:
floating centre console modelled on an Eames chair, manual gearstick as
tactile a piece of engineering as you could hope for. Because this is a Zero
Labs Ford Bronco. It is different because it is re-engineered from the
ground up. And it is silent because it is electric. 

Heresy? Depends on your point of view. Because Zero Labs is currently
knocking out fully electric, heavy-restomod classic Ford Broncos, neatly
plaiting two of the hottest trends in automotive into a vehicle that’s about
as on-trend as it’s possible to get without involving a vegan Kardashian
wearing nothing but a pair of Yeezys. And without spoiling the end of the
story too much, it is utterly, completely beguiling. To explain why, it’s
probably best to start at the beginning. With Adam. But not that one. 

“You have to look at the future as if it’s already happened. Your
unconscious doesn’t recognise time. You can’t be anchored in the present. I
have to believe this has already happened… that this Bronco is already the
past. Hope isn’t how ‘it’ happens. You have to live in the future.”

Rewind to several hours earlier, and Adam Roe, CEO and founder of Zero Labs
Classic Electric Vehicles, is on a roll, and it’s hard to decide whether
he’s a genius, or intriguingly insane. Maybe it’s the jet lag, but I stare
glassily, aiming for thoughtful and knowing, coming up somewhere on the far
side of looking like I’ve turned up to a battle of wits unarmed. Smile
flickering off and on like vintage neon, Roe gestures expansively at Zero
Labs’ new manufacturing facility next door to Elon Musk’s Space X in Los
Angeles, and asks, seemingly unsure, “But it’s cool though, right?” 

Yes, it’s cool. But this, I realise as a lady called Kaylee glides past on a
longboard, holding a cup of coffee the size of a fire extinguisher… this is
peak California. And it’s not just the inter-room commuting equipment. The
energy here is tangible. You can taste the optimism on the back of your
throat, feel it leaking out from the people, the place. It’s as warming as
the Californian sunshine doing its best to jam itself through the office
window. It’s incredible and slightly… weird. Or maybe, y’know, jet lag.

My eyes keep wandering to the matte grey Bronco lurking 30ft away. It
certainly looks the part, and I’m hoping against hope that this isn’t some
cobbled-together Instagram-pretty facade. I can feel myself getting drawn
into the Zero Labs enthusiasm, and it’s going to be a killer if the car is
rubbish. It doesn’t help that I instantly like Roe, because it’s impossible
not to. He isn’t what you’d call the typical automotive CEO. Fit-looking,
dressed in a black vee-neck tee, denim jacket and scuffed trainers, Adam Roe
one of those people impossible to pigeonhole. Hip off-duty mechanic or
charming slacker millionaire? Could be either. Or both, in this case. 

Having built up a 25-year career in advertising and tech, Roe pulled an
extraordinary business volte-face and decided to make classic EV conversions
instead. His cars wouldn’t be re-fit restorations, but re-engineered in a
way that brought modernity and convenience to the fore, mixing in a generous
dose of whimsy and art along the way – a bit like a very popular
‘re-imagineer’ of Porsches based not far away here in California. To that
end, he gathered up a small team of designers, artists, fabricators and
racing-car engineers, chassis and tech people, and made a company. 

Zero Labs is definitely a bit different from the usual small volume atelier
start-up. The shop is brick-built and resembles a hip New York loft
apartment. It currently stocks several Broncos in various states of undress
and re-animation. The quality of the stripwork and fit is clinical and
impressive. There aren’t hundreds of cars in here, but that’s a good thing,
the Zero Labs Bronco being a limited initial run of around 150 vehicles.
Vehicles that will be hand-built, and limited to cars that are well on their
way to being wrecks, and it’ll turn away any conversion of a straight and
pretty original car. Saying that, there’s plenty of space to expand, and
this feels like a gang of misfits with a mission. The Bronco will not be the
only car on the Laboratory table, and the plan is to both upgrade the
current car’s specification and continuously upgrade existing cars as they
go. 

Of course, there are several companies who refresh old Broncos. Many who do
bang-up jobs too, fettling and improving the icon. But Zero Labs goes
several steps further, and pulls the heart right out of it. Admittedly, it’s
not like a Bronco had a truly legendary engine in the first place, but
plugging in a 70kWh battery pack and a 434bhp, 277lb ft BorgWarner permanent
magnet motor is certainly a statement of intent. Re-making said Bronco with
carbon-fibre panels, a custom chassis, integrated roll-cage, every modern
convenience and a generous dose of artistry is tattooing that intent onto
your forehead and never wearing a hat. 

But, hell, you can throw money at something and waste nothing but time and
liquidity, watch your big dream burn with surprising speed if you don’t have
more than just some quirky patter and a nice show car. Big dreams cost big
money. So after a good tour around the place, we head out for a mini
adventure into the hills above Los Angeles to see if Zero Labs is more than
just pretty social media. 

First impressions are excellent, if unfamiliar. On a road, the Zero Labs
Bronco is probably what is best described as ‘authentically vague’, steering
and stopping five times as well as an actual period Bronco, but not
anaesthetised by its modern drivetrain. That probably sounds like damning
with faint praise, but this is by no means a bad thing, and you’ll
appreciate the fact that the whole thing isn’t dominated by an EV drivetrain
optimised for 0–60mph. This old horse is pleasingly brisk and happily
confident on the streets – even if you do have to take your time to get used
to the manual box. It’s no particular biggie, just that an EV obviously
doesn’t have a stall speed, so a) you don’t have to de-clutch when you slow
to a stop, and b) you sort of preselect gears: clutch in, change gear,
clutch out, throttle. 

Weirdly, it just feels just right, no matter how unfamiliar the operation
given the silhouette. It’s a fairly eccentric choice to leave in a manual
box, but it works here both emotionally and physically. It rides well,
corners acceptably, and you can feel the quality of the components pretty
much instantly. It’s not a revelation in terms of set-up, but you can fettle
your own car to suit yourself, and that expensive suspension allows just
that. More than that, it’s a joy to just sit in. A jeweller’s eye brought to
bear on a classic but imprecisely wrought vintage Ford. Without trying to
sound perverse, you could spend a long time just touching the inside of this
thing, feeling the weight and solidity of the components, revelling in the
seamless nature of the upgrades, from the vegan leather to the bamboo
inserts. It’s magic. The con of the Zero Labs, the visual and tactile grift,
is that it all looks like it should have been this way in the first place –
if a Bronco had a more appealing interior than a Rolls-Royce. 

The good news continues away from metalled roads – properly set up, this
would be an off-road master. The nature of the EV delivery means you can
pick your way pretty much anywhere with minimal wheelspin or general
boorishness, silently creeping up tricky tracks listening to the birds sing.
It makes so much sense. And, with a range of around 190 miles from a full
battery, if you live somewhere near to the wild, off-road days out would be
a joy. No, it’s not going to be the solution for serious off-road
overlanding, but there’s capability here beyond what we’re used to. For me,
a bigger battery and 250 miles of range, and you’d be sorted. 

The difference here is that this car feels tangibly real. A bit of time
spent with Roe and you realise that this probably isn’t one of those pop-up
brands whose conception via ego leads to death by reality. There’s plenty of
no-nonsense business nous hanging around. And Roe seems to have had his fear
of failure surgically removed. The truth is that most of these businesses
splash hard, and then slowly bleed to death. A death brought on by a
thousand cuts of production reality: profit versus loss and hard investment
that turns even the most outrageously priced single unit (from $160k for one
of these, since you ask) into an unsustainable loss leader.

But Zero Labs is delivered in the kind of nimble, fleet-footed and slick way
that you only get with small benevolent dictatorship outfits with someone
savvy calling the shots. Roe talks about making a sentimental connection
with the owners, about making something that contains everything you love,
without the things you hate. About melding our passion for old cars with a
drivetrain more suited to modern living. What he and his team have created
is a car that you won’t buy from Zero Labs because you need it – you’ll buy
it because you want it. And if you spend even the smallest amount of time in
one, or with these people, that want becomes need very quickly indeed.  
[© topgear.com]


+ (DIY conversion: Radio Flyer Tesla-S shell on e-gokart frame)
https://hackaday.com/2020/02/22/fun-size-tesla-might-be-the-worlds-smallest/
Fun-Size Tesla Might Be The World’s Smallest
2020-02-22  This bite-size version of the Tesla Model S ... is based around
a Radio Flyer replica of the electric sedan ...
https://youtu.be/Bwa17pGT_D0




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