This from Darcy Hanning aka @geeklibrarian:

plone pr peeps, listen up: RT @estherschindler: good advice for PR people:
How To Get Covered By Freelance Writers http://is.gd/maRx

http://www.millerlittlejohnmedia.com/2009/02/17/how-to-get-covered-by-freelance-writers-part-1/
Part 1  and 
http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/
Part 2 
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