After attending a local tech gathering
<http://wordpressprovidence.com/2010/12/cms-smackdown/> focused on
sorting out various CMSes, I wanted to share a thought about Plone
t-shirts. Due to some panel size limitations, Plone was not represented
on the panel but I was able to get a few good words in for Plone along
with a couple of panelists who, when asked, would seriously consider
Plone as a second choice CMS if their's was not available. So to
bolster the case for Plone and get out some advertising I wore my Plone
Tune-Up shirt, currently my only Plone shirt.
The issue with this shirt and others is that the word "Plone" is pretty
small and can't be read at a distance greater than a few feet. Don't
get me wrong, I love my tune-up shirt (thanks again Six Feet Up!) and
it's design/purpose was not for billboard advertising. But from across
the room someone couldn't read "Plone" on my shirt; and at this type of
event that could be a missed opportunity. Several attendees came new to
the various CMSes and were searching for the right system. Not having a
chance to talk individually with everyone, I would want someone, from
across the room, to be able to quickly glance over to where I am and
cleary see "Plone" on my shirt. I want them to see "Plone" and know how
to spell "Plone" so they can later search for "Plone". This is
important. I want someone who has never heard of "plone" nor ever heard
someone say the name "plone" to be given the spelling for "Plone". The
Plone logo is fine but I don't think it is universally known as the
plone logo outside of the plone/cms communities, especially to people
new to Plone/CMSes; try searching for "Plone" as compared to doing an
image search for "circle with three blue dots".
I'm not saying that all shirts from now on should have Plone in REALLY
BIG LETTERS. Just if your purpose or the event's purpose is to introduce
Plone to new people make sure they can read Plone from across the room.
Ed
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