TRIBUTE TO AN UNKNOWN SOLDIER
Today is our Republic Day and I am sharing with you what was basically an
advertising campaign which was published during the Kargil war to try and
create awareness about what our soldiers go through day after day. It was
printed in A&M magazine and those of you who had the good fortune to have read
it then, would have been struck by the sheer simplicity of the words - which
conveyed so much, in so little ...
Winning empathy, genuine empathy, isn't easy. But when an ad does make that
lightening connection, it does incredible things. This one did that, and more.
I'm sure you can't but help agree with me. I can still clearly visualise that
black and white photo as I had done on that day! Camouflage…webbed helmet. Gun
clasped. A transistor radio in the other hand held upto his ear. Typewritten
copy, alongside. Black, on white. In poetry format.
He loves Hindi songs.
Just like you.
He hates injections.
Just like you
he cried each time Amitabh died.
Just like you.
He's been in love once or twice.
Just like you.
He'll bleed if you cut him.
Just like you.
He's happiest at home.
Just like you.
He loves the smell of rain on sun scorched earth.
Just like you.
He cheered India at old Trafford.
Just like you.
He dreams for his children.
Just like you.
He's gone to die for a stranger.
And that stranger is you.'
.
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