Kjetil Torgrim Homme wrote:
> 
> well, a minimum is "always require explicit opt-in from the customer".
> even if you can get away with less legalistically speaking, it will
> probably cause backlash from irate customers.

Double-opt-in: user sends opt-in request, you reply asking for
confirmation, user replies to your reply with confirmation. Anything
less is trivially spoofable and ends up hurting the senders' reputation.

- Marc


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