nic - it's not a social networking site. it's an online promotional site for
SNOB magazine. i think the point of this approval process is to reject as many
people as possible, in order to create a buzz, and drive more people to the
print publication. the disapproval process is the promotion itself, and airing
this "irreverent look" is simply the viral advertising effect SNOB is intending
with this online promo-site.
alex
Date: Tue, 19 May 2009 20:38:39 +0100
From: [email protected]
To: [email protected]
CC:
Subject: Expat List Listening Post
Listening Post
Dear Sir / Madam,
My name is Nicholas Muirhead and I am a researcher on a weekly media review
show called “Listening Post” that airs on Al-Jazeera English. Our show takes a
critical and sometimes irreverent look at world coverage and media trends. This
week we are preparing a light hearted report on the new social networking site
in Russia called “SNOB”.
One of our producers - Simon Ostrovsky - has just got back from Russia. His
report looks at the new super rich online community there. To qualify for this
privileged online society - you would need to be approved by other members of
the group that include Russia’s rich and famous like the richest man in Russia
- oligarch Mikhail Prochorov. As part of the report Simon tried to join this
club but unsurprisingly – to no avail. We are doing a fun piece on it and are
looking for people to “apply” to the group.
I thought that there might be a nnumber of members within your organisation who
would love to poke fun at “SNOB”. In roughly 30 – 40 seconds we want members
from your organisation to tell us why they think that they should be a members
of this group. Obviously this is a “tongue and cheek” application. We would
like to know what it takes to qualify as Russia's elite and what they would
bring to the table if they were a Russian billionaire.
The fastest way for us to receive these contributions would be via the net. To
do this you would need to own or have access to webcam or camcorder. Simply
record your response (please frame your head and shoulders in the shot and talk
directly to the camera) and save it to a .mov or .wmv file. Then upload the
file to www.yousendit.com and make the recipient address
[email protected].
This report will air this week so I would need these contributions with me as
soon as possible. I know that this is extremely late notice however we are a
weekly show so we get very little notice ourselves. Please forward this email
onto whoever you feel would like to participate in the show and urge them to
get their video to us ASAP>
I hope to hear from you soon.
Best,
Nick
--
Nicholas Muirhead
Researcher
"The Listening Post"
Al-Jazeera English / London
+44 (0)207 299 1643
[email protected]
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