Alex,
Snob is two separate projects – snob magazine, and snob the club which organizes private cultural events and communicates through a social networking site which is part of the snob.ru site (with messaging, blogs, discussions and so on). There are currently 268 members and its rather private. There are almost no businessmen in it and only one billionaire (Prokhorov). It’s mostly creative professionals - writers, actors, film producers. Boris Akunin is a member, so is Boris Strugatsky (author of Stalker, Solaris etc); also actress Chulpan Khamatova, gallery owner Aidan Salakhova, cartoonist Andrei Bilzho and the like. You get the idea. Celebs like Ksenia Sobchak and Nikita Mikhalkov are not members. I don’t think their intention in the //club// is to create a buzz. Members are put forward by other members, like a regular club, and approved by the editorial committee. The magazine is a different story – like all magazines, it needs advertizing and publicity. The snob.ru site is brilliant – over 70 people work on it - and will soon be opened up to the general public. It’s in beta version now. Declaring an interest – I was invited to become a member of club a few months ago and have been to some great poetry readings and lectures they organized. Best Owen Matthews Owen Matthews Newsweek Magazine Moscow Bureau Chief +7 495 755 8428 Skype: owen.matthews Alex Shifrin < > Дата: May 20, 2009 3:05:11 PM GMT+03:00 РљРѕРјСѓ: <[email protected]> Тема: RE: Expat List Listening Post Ответ-РљРѕРјСѓ: The Moscow Expat List <[email protected]> nic - it's not a social networking site. it's an online promotional site for SNOB magazine. i think the point of this approval process is to reject as many people as possible, in order to create a buzz, and drive more people to the print publication. the disapproval process is the promotion itself, and airing this "irreverent look" is simply the viral advertising effect SNOB is intending with this online promo-site. alex ________________________________________ Date: Tue, 19 May 2009 20:38:39 +0100 From: To: [email protected] CC: Subject: Expat List Listening Post Dear Sir / Madam, My name is Nicholas Muirhead and I am a researcher on a weekly media review show called “Listening Post” that airs on Al-Jazeera English. Our show takes a critical and sometimes irreverent look at world coverage and media trends. This week we are preparing a light hearted report on the new social networking site in Russia called “SNOB”. One of our producers - Simon Ostrovsky - has just got back from Russia. His report looks at the new super rich online community there. To qualify for this privileged online society - you would need to be approved by other members of the group that include Russia’s rich and famous like the richest man in Russia - oligarch Mikhail Prochorov. As part of the report Simon tried to join this club but unsurprisingly – to no avail. We are doing a fun piece on it and are looking for people to “apply” to the group. I thought that there might be a nnumber of members within your organisation who would love to poke fun at “SNOB”. In roughly 30 – 40 seconds we want members from your organisation to tell us why they think that they should be a members of this group. Obviously this is a “tongue and cheek” application. We would like to know what it takes to qualify as Russia's elite and what they would bring to the table if they were a Russian billionaire. The fastest way for us to receive these contributions would be via the net. To do this you would need to own or have access to webcam or camcorder. Simply record your response (please frame your head and shoulders in the shot and talk directly to the camera) and save it to a .mov or .wmv file. Then upload the file to www.yousendit.com and make the recipient address [email protected]. This report will air this week so I would need these contributions with me as soon as possible. I know that this is extremely late notice however we are a weekly show so we get very little notice ourselves. Please forward this email onto whoever you feel would like to participate in the show and urge them to get their video to us ASAP> I hope to hear from you soon. Best, Nick -- Nicholas Muirhead Researcher "The Listening Post" Al-Jazeera English / London +44 (0)207 299 1643 [email protected] http://www.bloomsbury.com/owenmatthews/ Owen Matthews Newsweek Magazine Moscow Bureau Chief +7 495 755 8428 Skype: owen.matthews
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