GRM might reach a lot of potential racers, but I'd bet that the vast  
majority of their readership is tin-top drivers who are doing Solo II.   They 
will 
NOT understand the difference between SM and F500 at a relatively  similar 
apparent cost.  (Note that I said 'apparent' - this is about  perception, not 
reality.)  This might get a few guys to come out and kick  tires, but I 
wouldn't 
bet the future of F500 on the GRM readers who have been  reading articles 
focused on semi-race-prepped Miatas, spitfires, RX7s, and  BMWs.
 
What about the karting mags?  If you're interested in reaching young  karters 
looking for their next step, then you need to advertise in the  publications 
that they read.  These seem to be fairly accessible, as  well.
 
Also, what about 'Road & Track' or 'AutoWeek'?  Their readership  is made up 
of frustrated street car polishers and wannabes......seems like  fertile 
ground to me.
 
IMNSHO, growth of an entry-level class needs to come from people who are  
currently sitting on the couch or competing in 'lower formulae', i.e. karts, 
not  
those who are already SCCA competitors doing something different.
 
Thoughts?
 
MM
 
In a message dated 7/24/2006 5:24:06 P.M. Eastern Daylight Time,  
[EMAIL PROTECTED] writes:
 
<<<Heck, put this ad not just in GRM, but in the snowmobile  rags too.  
There's
a source of new blood!

Gene near  Seattle


On 7/23/06, [EMAIL PROTECTED] <[EMAIL PROTECTED]>  wrote:
>
> Since our cars are snowmobiles on wheels, how about an ad  with a picture
> of a guy fully suited on a snowmobile during the  summer.  Caption the
> picture "What did you do this summer?".   Below that, run a picture of a
> F500 on the track captioned  F500.ORG. >>>


 
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